Digital Analytics Implementation Specialist (On-Site)

Youtech, a dynamic Digital Marketing Agency, has consistently earned a spot on the prestigious Inc. 5000 list eight years in a row, showcasing our remarkable growth as one of the fastest-growing companies in the U.S. When you become part of Youtech, you embark on a journey to unlock your full potential. We firmly believe that happy and motivated employees contribute to positive client interactions and fostering growth for everyone involved. Joining Youtech means committing to personal and professional development, with the goal of being better six months from now than you are today—a testament to our long-term mindset.

About Us

Youtech, established in 2012, is an integrated Digital Marketing Agency with a team of over 100 employees. Headquartered in Lisle, IL, we have expanded our presence to include two additional locations in Arizona and Texas. At Youtech, we cover the entire spectrum of marketing, from traditional to digital, effectively refreshing and re-energizing businesses from every perspective. As a forward-looking company, we are dedicated to empowering companies to surpass their goals by seamlessly integrating advertising, design, development, and marketing strategies. Join us in shaping the future of marketing excellence.

About the Job

Youtech is seeking a skilled Tracking and Analytics Implementation Specialist to join our team. The ideal candidate will be responsible for setting up, implementing, and validating conversion tracking across GA4, Google Tag Manager, Google Ads, and other advertising platforms. Your role will involve building clean measurement foundations for clients, ensuring accurate event tracking, and supporting paid media and SEO teams with trustworthy data.

Responsibilities:

• Set up and manage Google Tag Manager (GTM) accounts, containers, and environments for new and existing clients.

• Install and configure GA4 on client websites (Shopify, WordPress, custom builds, etc.) and ensure best-practice base setup.

• Implement GA4 through GTM, including GA4 config tags, event tags, triggers, and variables.

• Configure GA4 settings such as Google Signals, data retention, enhanced measurement rules, internal traffic filters, and referral exclusions.

• Build and deploy custom events and conversions in GA4 and GTM (form fills, thank-you pages, calls, ecommerce actions, lead events, etc.).

• Set up and validate Google Ads conversion tracking, including importing GA4 conversions and confirming attribution alignment.

• Install and configure advertising pixels across platforms like Meta, TikTok, LinkedIn, and others as needed.

• Debug and QA tracking using GTM Preview, GA4 DebugView, Tag Assistant, and ad platform diagnostics.

• Audit existing tracking setups to identify and fix broken tags, duplicated events, misattribution, or missing conversions.

• Maintain clean documentation of tracking specs, conversion maps, and implementation notes per client.

• Collaborate with internal teams (paid media, SEO, account managers, dev) to translate campaign goals into measurable events.

• Stay up-to-date with GA4, GTM, and platform tracking changes, best practices, and emerging measurement tech.

Minimum Requirements:

• 2 years of experience in analytics implementation, conversion tracking, or marketing operations.

• Strong proficiency in Google Tag Manager, including triggers, variables, custom events, regex logic, and debugging workflows.

• Strong proficiency in GA4 setup and configuration, including custom events, conversions, filters, referral exclusions, channel grouping, and attribution basics.

• Experience setting up and troubleshooting Google Ads conversions and imported GA4 conversions.

• Hands-on experience installing and validating pixels for Meta and other paid platforms.

• Comfort working inside CMS environments like Shopify, WordPress, and other web platforms.

• Excellent analytical and problem-solving skills, especially when diagnosing and tracking issues.

• Strong attention to detail and ability to work across multiple clients in a deadline-driven agency environment.

• Clear communicator who can document work, explain setups, and support internal stakeholders.

What We Offer: We offer a competitive range of benefits designed to support your health, growth, and well-being, including:

• Health and Wellness: Comprehensive medical, dental, vision coverage, along with complimentary access to an on-site gym, supporting your physical health and overall well-being.
• Retirement Savings Plan: 401(K) with company matching contributions.
• Paid Time Off: Paid time off (PTO) and company-observed holidays, providing you the flexibility to balance work and personal life.
• Professional Development: An additional PTO day each year dedicated to professional development, along with access to a wide range of complementary courses and training programs to encourage continuous learning.
• Community Engagement: One extra PTO day annually to participate in volunteer activities, enabling you to give back to the community and make a positive impact.
• Career Growth Opportunities: Structured career advancement pathways within the company to support your long-term professional aspirations.
• Work Environment: A casual dress code to maintain a comfortable and professional atmosphere conducive to productivity.
• Employee Engagement: Company-sponsored activities, including outings and holiday events, to promote a collaborative and inclusive culture.
• Recognition Programs: Peer-nominated monthly awards to recognize outstanding contributions and achievements within the team.

Learning & Development Initiatives:

• Youniversity: Bi-monthly, employee-led training sessions designed to enhance skills and encourage cross-functional learning.
• The Big Picture: A quarterly video series that spotlights exceptional employees, celebrating their accomplishments.

Youtech is proud to be an equal opportunity employer and is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status or any other characteristic protected by applicable federal, state or local laws.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: In person