What are the responsibilities and job description for the PPC Specialist position at Relentless Digital LLC?
About Us
Relentless Digital is a fast-growing digital marketing agency built for HVAC, plumbing, and electrical contractors. We don't do cookie-cutter. Our results speak for themselves, and our core values drive every decision we make. We specialize in Google Business Profile management, SEO, paid media, and marketing automation—serving blue-collar businesses with white-glove service.
Accolades:
- 2025 Inc Best Workplaces
217 on the 2024 Inc. 5000 list
- 98% Client Retention Rate
Our Core Values:
- Be relentless.
- Lead with integrity.
- Make it happen.
- Make an impact.
- Bold yet humble.
About the Role
We are seeking a highly analytical and results-driven PPC Specialist to help manage our clients Google Ads campaigns, focusing exclusively on high-quality lead generation. The ideal candidate has a proven track record of maximizing ROI by optimizing bidding strategies, conducting in-depth keyword research, writing compelling ad copy, and meticulously segmenting audiences to drive qualified leads for our home services clients.
Key Responsibilities
- Campaign Management: Manage all facets of Google Ads campaigns, including daily budget oversight, bid management, negative keyword lists, and campaign settings.
- Optimization & Testing:
- Implement A/B testing protocols for ad copy, headlines, descriptions, and extensions to continuously improve Click-Through Rates (CTR) and Quality Score.
- Perform ongoing testing of landing pages (in collaboration with the web team) to optimize conversion rates.
- Utilize conversion data and CRM data to understand the full-funnel performance of leads and optimize campaigns for high quality leads.
- Conduct quarterly strategic calls with account managers and clients to review performance, discuss market trends, and collaboratively plan the next quarter's PPC strategy and budget allocation.
- Reporting: Distribute weekly and monthly performance reports, presenting key insights, strategic recommendations, and clear next steps to our account management team.
- Collaboration: Work closely with the account managers, sales, and web development teams to ensure alignment on messaging, landing page experience, and lead qualification processes.
Required Qualifications
- 2 years of direct, hands-on experience managing Google Ads campaigns focused on Lead Generation.
- Minimum 2 years of experience working specifically at a digital marketing or PPC agency.
- Proven experience managing campaigns for non-e-commerce businesses, with a strong emphasis on driving form submissions, calls, or appointments (Lead Generation, not solely e-commerce).
- Expert-level proficiency in Google Ads interface and Google Ads Editor.
- Demonstrated experience with advanced bidding strategies and Conversion Tracking implementation.
- Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
Preferred Qualifications
- Experience managing PPC campaigns for Home Service businesses (e.g., HVAC, plumbing, roofing, cleaning, etc.) or similar local service-based industries.
- Google Ads Certification (Search, Display, Measurement).
- Experience with other PPC platforms (e.g., Microsoft Ads).
- Familiarity with CRM systems (e.g., Salesforce, HubSpot, GHL).
What We Offer
- Competitive salary based on experience
- 10 PTO days in year 1, 15 PTO days in year 2
- Paid holidays and health/dental insurance
- Simple IRA with 3% company match
- Leadership opportunity in a high-growth, award-winning agency
- Autonomy, flexibility, and a no-BS work environment
Ready to Build Something Great?
Apply below if you're ready to make a real impact in the home service marketing space.
Requirements
- Work Hours: 40 to 40 hours work
- Required Education: High school or equivalent
- Required Experience: Experienced(2) years