What are the responsibilities and job description for the DIrector, Strategic Partnerships and Third Party Memberships position at YOUNG MENS CHRISTIAN ASSOCIATION OF METROPOLITAN LOS ANGELES?
POSITION SUMMARY
The Director of Strategic Partnerships & Third-Party Memberships is designed to drive sustainable membership growth while advancing the YMCA’s mission of strengthening communities through youth development, healthy living, and social responsibility. By building strategic partnerships and ensuring healthcare members are actively engaged in programs this role creates both immediate and long-term value for the organization and community.
Role Purpose
The Director of Strategic Partnerships & Third-Party Memberships will own and scale third-party membership revenue while ensuring members are meaningfully connected to YMCA programs. This includes building partnerships, improving activation and engagement, and supporting financial planning tied to healthcare-based memberships.
Core Responsibilities
• Own and grow third-party membership revenue across all centers
• Develop healthcare, insurance, and corporate partnerships
• Integrate with center sales teams to drive conversion
• Lead operational excellence across eligibility, onboarding, and billing
• Align partnerships with YMCA mission and community well-being outcomes
Strategic Focus Areas
• Revenue Growth: Scale predictable membership pipelines
• Community Impact: Expand access to underserved populations
• Partnership Expansion: Strengthen healthcare ecosystem presence
• Data & Insights: Drive decisions through analytics
Healthcare Member Activation & Engagement Strategy
First Visit Activation
Ensure healthcare members complete their first visit within 7–10 days. Establish onboarding pathways and introduce members to programs immediately upon enrollment.
Program Integration
Connect members to group exercise, chronic disease prevention, and wellness coaching programs. Build pathways to belonging that increase long-term engagement.
Utilization Strategy
Monitor visit frequency and participation. Identify low-engagement members early and deploy outreach and re-engagement strategies.
Retention & Churn Prevention
Implement engagement milestones at 30, 60, and 90 days. Partner with centers to ensure consistent member experience and reduce cancellations.
Healthcare Revenue Planning & Budget Integration
Partner with Finance to forecast healthcare membership revenue based on utilization trends. Provide insights into revenue realization, identify risks, and support budgeting cycles with data-backed projections.
Key Performance Indicators (KPIs)
• Total third-party membership revenue and units
• First visit within 10 days (%)
• Avg visits per healthcare member
• Program participation rates
• 90-day retention rate
• Revenue vs forecast accuracy
• Cancellation rate
Organizational Impact
This role establishes a scalable membership growth engine that reduces reliance on promotions, stabilizes revenue, and strengthens community partnerships.
YMCA Mission Alignment
By connecting healthcare members to programs that improve health outcomes, this role reinforces the YMCA’s position as a trusted community anchor dedicated to well-being and belonging.
Long-Term Vision
The YMCA will be positioned as a leading community-based health and wellness partner, delivering measurable outcomes for individuals while creating sustainable financial growth for the organization.
Qualifications:
MINIMUM QUALIFICATIONS
Age Requirement-Must be at least 18 years of age
Education & Experience
Bachelor’s degree in Business Administration, Healthcare Administration, Public Health, Marketing, or a related field preferred. A combination of education and relevant work experience will be considered in place of a degree. Minimum of 3 to 5 years of progressive experience in membership operations, healthcare programs, corporate partnerships, or related field.
Related Experience
- Experience within the YMCA or a similar community-based organization preferred
- Experience supporting or managing third-party insurance or wellness benefit programs such as Renew Active, Silver Sneakers, One Pass, FitOn Health, or similar
- Experience with membership enrollment, eligibility verification, billing, and reporting processes
- Demonstrated ability to analyze performance data and track key metrics to drive business outcomes
- Experience working cross-functionally with operations, marketing, finance, and front-line teams
- Experience improving processes and implementing operational efficiencies
- Experience supporting acquisition of new accounts and growing existing partnerships
Specialized Skills
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
- Proficiency in membership management systems, CRM platforms, and reporting tools
- Working knowledge of the full membership lifecycle including acquisition, onboarding, engagement, participation, and retention
- Strong organizational and project management skills with attention to detail
- Effective communication skills with the ability to support, train, and influence teams across multiple locations
- Ability to build and manage relationships with healthcare providers, insurers, and corporate partners
- Ability to handle sensitive and confidential information with professionalism
Licenses & Certifications
- Current CPR, AED, and First Aid certification required within 60 days of hire
- Completion of HIPAA compliance training required upon hire
- Valid driver’s license with the ability to travel between association locations as needed.
Work Environment/Minimum Physical Requirements
You must have the physical, visual, and auditory ability to perform the essential functions of the job with or without reasonable accommodations.
Req # 3366
Salary : $70,304 - $90,000