What are the responsibilities and job description for the Contract role: Digital Analytics & Tagging Consultant at San Antonio, TX (Onsite from day 1) position at Yochana?
Digital Analytics & Tagging Consultant
San Antonio, TX (Onsite from day one, Remote NOT allowed)
2 Year
Must have skill: SQL, Tableau, Adobe Analytics, GTM, Digital tagging & Instrumentation, Customer Journey & Funnel Analytics
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Job Description: We are seeking for a Digital Analytics & Tagging Analyst to support enterprise digital measurement, analytics, and customer experience initiatives across web and mobile platforms. This role combines expertise in digital tagging implementation with data analytics and business insights generation, enabling accurate measurement of customer journeys, and digital engagemen - t.The ideal candidate will work closely with Digital Product Managers, Business Stakeholders, Marketing, Data Science, Engineering, and Analytics teams to define tracking requirements, implement analytics solutions, ensure data quality, and deliver actionable business insights. The role requires strong experience in digital analytics platforms, tag management systems, data governance, reporting, and advanced data analysis technique
s.Key Responsibiliti
- esDesign, implement, and maintain digital analytics tracking across web and mobile application
- s.Develop and manage tagging solutions using: Adobe Analytics, Adobe Launch (AEP Launch), Google Tag Manager (GT
- M)Create and maintain Solution Design Documents (SDDs), tagging specifications, and measurement framework
- s.Define and implement tracking for customer journeys, digital interactions, acquisition funnels, campaigns, and conversion event
- s.Partner with development teams to ensure accurate deployment of analytics requirement
- s.Analyze digital behavioral data to identify trends, opportunities, and business insight
- s.Translate business questions into data-driven analyses and recommendation
- s.Perform customer journey, conversion funnel, engagement, and channel performance analysi
- s.Develop KPI dashboards and executive scorecards using table
- auSupport A/B testing, experimentation, and optimization initiative
- s.Present findings and recommendations to leadership and business stakeholder
- s.Monitor data quality and identify tracking discrepancie
- s.Collaborate with Data Scientists and Business Analysts to enable advanced analytics and predictive modeling use case
- s.Ensure alignment between digital metrics and enterprise KPI
s.Required Skills & Qualificatio
- nsStrong Digital Analytics and tagging skills - Adobe Analytics, Adobe Experience Platform Launch, Google Tag Manager (GTM), Adobe Workspace, Google Analytics / G
- A4Experience with dotcom and mobile app analytics (iOS and Android
- ).Experience in SQL and data analysis technique
- s.Knowledge of Adobe Target and personalization strategie
- s.Experience with Tableau or Power BI reporting platform
- s.Experience implementing digital measurement solution
- s.Familiarity with customer journey analytics and digital funnel analysi
- s.5 years of experience in Digital Analytics, Web Analytics, Data Analytics, or Digital Measuremen
- t.3 years of hands-on experience with digital tagging and analytics implementation