Association Manager Website and In-Center Marketing

The Association Manager, Marketing - Website/In-Center is responsible for managing the YMCA’s website and in-center marketing initiatives to enhance member engagement, program participation, and program awareness. This role focuses on maintaining the website, digital content, and in-center communications as part of the omni-channel experience, while ensuring consistency with the YMCA’s mission and brand standards. The Manager collaborates with internal teams and external vendors to deliver cohesive and impactful marketing strategies.

Culture Statement

The culture of the Y is rooted in our Christian mission and core values. We strive every day to collectively
embody our purpose of serving as a catalyst to transform lives and communities through programs that
build healthy spirit, mind and body for all. We are respectful – we treat each other and those we serve as we hope to be treated ourselves. We are caring – we show a sincere concern for others and their well-being. We are honest – we are truthful in what we say and what we do, and we do not make promises we do not intend to keep. We are responsible – we are good stewards of our resources, strive for excellence and our actions are accountable to those we serve. We are innovative – we harness creativity, are solution minded and forward thinking. We lead with faith.

Performs other duties and tasks as assigned by leadership.

Required Qualifications

• Bachelor’s degree in marketing, communications, digital media, or a related field.

• Minimum of 3 years of experience in website management, digital marketing, or in-center communications.

• This is an in-office

• Proficiency in content management systems (e.g., WordPress), digital analytics tools (e.g., Google Analytics), and graphic design software.

• Strong project management skills with the ability to oversee multiple initiatives simultaneously.

• Excellent communication and collaboration skills to work effectively with internal teams and external vendors.

• Familiarity with creating and managing digital content and in-center marketing materials.

• Knowledge of user experience (UX) design principles and website optimization strategies.

• Experience managing budgets and ensuring cost-effective marketing solutions.

• Ability to analyze data and apply insights to improve marketing outcomes.

• Flexibility to adapt to changing priorities in a fast-paced environment.

All YMCA team members are expected to maintain a current and active status for all safety, risk, and programming certifications defined by the YMCA of Greater Charlotte.

• Manage and maintain the YMCA website, ensuring up-to-date, accurate, and engaging content aligned with organizational goals.

• Develop and implement in-center marketing strategies to enhance member experience, optimizing in-center journey for the right message, in the right place, at the right time

• Collaborate with internal teams and vendors to ensure consistent branding across digital and in-center platforms.

• Provide training and support to staff on using digital tools and in-center marketing resources effectively.

• Oversee the creation of digital and in-center content, including banners, flyers, and interactive displays, to promote programs and events.

• Establish website KPIs and coordinate update/enhancements, ensuring optimal functionality and user experience

• Collaborate with program directors to align digital and in-center marketing efforts with program goals and community needs.

• Partner with external vendors for technical support and creative services to deliver high-quality marketing materials.

• Using website analytics and in-center marketing metrics to evaluate performance and

demonstrate thought leadership to deliver a best-in-class website and in-center experience.

• Manage budgets related to digital and in-center marketing initiatives, ensuring cost-effective resource allocation.

Working Conditions

• Regularly required to use a computer for extended periods of time and be able to communicate

using a computer and phone/smart device.

• This is an in-office role, candidates must be willing to work in-office five days/week.

• Frequently required to sit and reach and must be able to move around the work environment.

• Must occasionally lift and/or move up to 10 pounds.

• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.

• Sit for extended periods of time.

• Kneeling.

• Standing.

• Push, pull and lift up to 30 lbs.

• Speak concisely and effectively communicate.

• Communicate in English, written and oral.

Competencies

1. COMMUNICATION & INFLUENCE: Listens and expresses self effectively and in a way that engages, inspires, and builds commitment to the Y’s cause

2. COLLABORATION: Creates sustainable relationships within the Y and with other organizations in service to the community

3. ENGAGING COMMUNITY: Builds bridges with others in the community to ensure the Y’s work is community-focused and welcoming of all, providing community benefit

4. INNOVATION: Creates and implements new and relevant approaches and activities that improve and expand the Y’s work and impact in the community