What are the responsibilities and job description for the Website Manager position at The Charm Bar Company?
Job Overview
We are seeking a dynamic and experienced Web Manager to oversee our digital presence and drive our online marketing strategies. The ideal candidate will possess a strong understanding of web management, digital marketing, and content creation. This role requires a blend of technical skills and creative vision to enhance user experience, optimize conversion rates, and effectively engage our audience across various platforms.
Responsibilities
- Manage and maintain the company website using Shopify, ensuring it is user-friendly and optimized for performance.
- Implement SEO strategies utilizing tools for keyword research, on-page optimization, and content creation to improve organic search rankings.
- Conduct conversion optimization initiatives to enhance user experience and increase lead generation.
- Analyze website performance using Google Analytics and other analytics tools to inform marketing strategies and report on key metrics.
- Utilize HTML, CSS, JavaScript, and SQL for website updates and troubleshooting as needed.
- Stay current with digital marketing trends, tools, and best practices to ensure the company remains competitive in the e-commerce landscape.
Experience
- Proven experience in web management or digital marketing roles with a strong portfolio showcasing successful projects.
- Proficiency in SEO tools.
- Familiarity with content management systems (CMS) and e-commerce platforms is essential.
- Strong graphic design skills with experience in Adobe Photoshop or similar software.
- Excellent copywriting skills for creating engaging content tailored to target audiences.
- Experience in B2B marketing strategies is a plus.
- Ability to work collaboratively within a team environment while also being self-motivated. If you are passionate about driving online success through innovative web management practices and have the skills necessary to excel in this role, we encourage you to apply.
Job Type: Part-time
Pay: $15,000.00 - $20,000.00 per year
Expected hours: 20 per week
Benefits:
- Employee discount
- Paid time off
Work Location: In person
Salary : $15,000 - $20,000