What are the responsibilities and job description for the V.P. of Growth & Community Engagement position at YMCA of the USA?
Champion growth, partnerships, and member engagement to strengthen our YMCA community
Job Description
Position Summary
The V.P. of Growth & Community Engagement is a key executive leadership role designed to support the Greater Missoula Family YMCA during a period of growth, transition, and expanding community partnership.This position provides strategic leadership for membership growth, retention, membership revenue, member experience, marketing, communications, community engagement, partnerships, special events, and shared-service initiatives across the Greater Missoula Family YMCA and partner YMCA communities.
As the organization strengthens its core operations, grows membership, increases membership revenue, improves retention, and supports additional YMCA communities through shared-service agreements, management agreements, and potential merger-related work, this role will help build the marketing strategies, member engagement systems, community relationships, and operational tools needed for sustainable growth and long-term impact.
The ideal candidate is a collaborative, data-informed, relationship-driven leader who can think strategically, lead through influence, build strong internal and external partnerships, and turn big-picture goals into clear plans, measurable outcomes, and practical systems.
Responsibilities
Provide leadership, supervision, coaching, and strategic direction for staff and functions supporting membership growth, community engagement, marketing, communications, events, outreach, and shared-service operations, with responsibilities evolving based on organizational growth and structure.
Lead and execute strategies that drive membership growth, retention, engagement, and revenue, using data, trends, and community insights to inform decisions and continuously improve performance and create and implement scalable and sustainable systems.
Develop and implement systems and processes that strengthen the member journey and overall YMCA experience, with clear goals and measurable outcomes.
Strengthen the YMCA’s presence, relevance, and impact across all communities served by building and maintaining strategic relationships with businesses, schools, nonprofits, government agencies, and community partners. The V.P. of Growth and Community Engagement will play a key role in Y community events and ensure maintaining a quality Y reputation.
Identify opportunities and make recommendations to expand the YMCA’s reach, increase membership and program revenue, improve retention, and strengthen community awareness across current and emerging markets.
Provide strategic oversight for marketing, communications, storytelling, outreach, and promotional efforts, ensuring consistent messaging and effective communication across all programs, services, and partner communities. Ensures Y brand standards are met and contracted services are maintained.
Review marketing, membership, and engagement performance data with appropriate staff and provide strategic guidance on adjustments to messaging, outreach, campaign focus, timing, and target audiences.
Shape, review, and approve marketing strategies and campaigns across multiple departments, programs, locations, and partner communities to ensure they are aligned with growth goals, brand standards, audience needs, and organizational priorities.
Develop scalable systems, tools, and practices that improve efficiency, consistency, and organizational effectiveness while balancing local identity with broader organizational alignment.
Lead and support community events, outreach initiatives, public engagement opportunities, and organizational campaigns, ensuring alignment with strategic goals and measurable impact.
Foster cross-department collaboration to maximize participation, engagement, and community reach, evaluating success through clear performance indicators.
Cultivate a culture of accountability, collaboration, innovation, and continuous improvement while developing staff and leaders through coaching, mentorship, and clear expectations.
Strengthen communication, coordination, and alignment across departments and communities, serving as a strategic thought partner to the COO and senior leadership team.
Qualifications
Required
Key Outcomes
Success In This Role Will Be Measured By
YMCA Leadership Environment
This is a highly relational, fast-moving leadership role for someone who is energized by people, community, growth, and meaningful change. The YMCA is a mission-driven organization with a wide range of programs, partnerships, members, volunteers, and community needs, and this position requires someone who can stay steady, organized, and solutions-focused while helping teams move work forward.The right person will bring a heart for service, a strong commitment to community, and the ability to lead with both strategy and humility. They should be comfortable working in an environment where priorities may shift, opportunities may emerge quickly, and collaboration across departments and communities is essential.
This position plays an important role in strengthening the YMCA’s visibility, sustainability, member experience, and community impact. Responsibilities may evolve based on organizational needs, strategic priorities, partnership agreements, shared-service arrangements, and future growth opportunities.
This role requires regular interaction with staff, members, volunteers, community partners, and stakeholders. Evening and weekend work may be required to support events, meetings, and community engagement activities. Travel between YMCA locations, partner communities, conferences, and meetings may also be required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
Required Certifications
Required
Bachelor's degree in Business Administration, Marketing, Communications, Nonprofit Management, Community Development, or a related field; equivalent experience may be considered.
Job Description
Position Summary
The V.P. of Growth & Community Engagement is a key executive leadership role designed to support the Greater Missoula Family YMCA during a period of growth, transition, and expanding community partnership.This position provides strategic leadership for membership growth, retention, membership revenue, member experience, marketing, communications, community engagement, partnerships, special events, and shared-service initiatives across the Greater Missoula Family YMCA and partner YMCA communities.
As the organization strengthens its core operations, grows membership, increases membership revenue, improves retention, and supports additional YMCA communities through shared-service agreements, management agreements, and potential merger-related work, this role will help build the marketing strategies, member engagement systems, community relationships, and operational tools needed for sustainable growth and long-term impact.
The ideal candidate is a collaborative, data-informed, relationship-driven leader who can think strategically, lead through influence, build strong internal and external partnerships, and turn big-picture goals into clear plans, measurable outcomes, and practical systems.
Responsibilities
Provide leadership, supervision, coaching, and strategic direction for staff and functions supporting membership growth, community engagement, marketing, communications, events, outreach, and shared-service operations, with responsibilities evolving based on organizational growth and structure.
Lead and execute strategies that drive membership growth, retention, engagement, and revenue, using data, trends, and community insights to inform decisions and continuously improve performance and create and implement scalable and sustainable systems.
Develop and implement systems and processes that strengthen the member journey and overall YMCA experience, with clear goals and measurable outcomes.
Strengthen the YMCA’s presence, relevance, and impact across all communities served by building and maintaining strategic relationships with businesses, schools, nonprofits, government agencies, and community partners. The V.P. of Growth and Community Engagement will play a key role in Y community events and ensure maintaining a quality Y reputation.
Identify opportunities and make recommendations to expand the YMCA’s reach, increase membership and program revenue, improve retention, and strengthen community awareness across current and emerging markets.
Provide strategic oversight for marketing, communications, storytelling, outreach, and promotional efforts, ensuring consistent messaging and effective communication across all programs, services, and partner communities. Ensures Y brand standards are met and contracted services are maintained.
Review marketing, membership, and engagement performance data with appropriate staff and provide strategic guidance on adjustments to messaging, outreach, campaign focus, timing, and target audiences.
Shape, review, and approve marketing strategies and campaigns across multiple departments, programs, locations, and partner communities to ensure they are aligned with growth goals, brand standards, audience needs, and organizational priorities.
Develop scalable systems, tools, and practices that improve efficiency, consistency, and organizational effectiveness while balancing local identity with broader organizational alignment.
Lead and support community events, outreach initiatives, public engagement opportunities, and organizational campaigns, ensuring alignment with strategic goals and measurable impact.
Foster cross-department collaboration to maximize participation, engagement, and community reach, evaluating success through clear performance indicators.
Cultivate a culture of accountability, collaboration, innovation, and continuous improvement while developing staff and leaders through coaching, mentorship, and clear expectations.
Strengthen communication, coordination, and alignment across departments and communities, serving as a strategic thought partner to the COO and senior leadership team.
Qualifications
Required
- Bachelor's degree in Business Administration, Marketing, Communications, Nonprofit Management, Community
- Development, or a related field; equivalent experience may be considered.
- Must have progressive leadership experience in membership, operations, marketing, communications, community engagement, business development, nonprofit leadership, or a related field.
- Demonstrated experience supervising/leading teams, managing projects, and achieving measurable organizational outcomes.
- Experience utilizing data, metrics, and performance indicators to guide decision-making and strategy.
- Experience managing budgets and departmental planning.
- Strong staff management/ relationship-building, communication, and leadership skills.
- Ability to effectively manage multiple priorities, departments, locations, and stakeholders.
- Commitment to the YMCA mission, values, and culture.
- YMCA leadership experience
- Experience supporting multi-site operations, shared services, partnerships, or organizational growth initiatives.
- Experience with membership-based organizations and customer experience strategies.
- Familiarity with Daxko, CRM systems, marketing platforms, and data reporting tools.
Key Outcomes
Success In This Role Will Be Measured By
- Membership growth and retention
- Increased program participation and engagement
- Improved member experience, satisfaction and quality,
- Strong community partnerships and organizational visibility
- Effective marketing and communication strategies that support organizational goals
- YMCA brand standards, contracted services and general aesthetics are upheld
- Communication, innovation and sustainable systems are put into place
- Successful execution of community events and outreach initiatives
- Alignment and effectiveness of shared-service and multi-community initiatives
- Development of scalable systems, processes, and operational efficiencies
- Achievement of departmental goals, budgets, and performance metrics
- Strong staff development, accountability, and leadership growth
- Increased collaboration and alignment across departments and communities
- Looks for ways to streamline, innovate and implement new processes and systems and cross departmental collaboration initiatives are executed
YMCA Leadership Environment
This is a highly relational, fast-moving leadership role for someone who is energized by people, community, growth, and meaningful change. The YMCA is a mission-driven organization with a wide range of programs, partnerships, members, volunteers, and community needs, and this position requires someone who can stay steady, organized, and solutions-focused while helping teams move work forward.The right person will bring a heart for service, a strong commitment to community, and the ability to lead with both strategy and humility. They should be comfortable working in an environment where priorities may shift, opportunities may emerge quickly, and collaboration across departments and communities is essential.
This position plays an important role in strengthening the YMCA’s visibility, sustainability, member experience, and community impact. Responsibilities may evolve based on organizational needs, strategic priorities, partnership agreements, shared-service arrangements, and future growth opportunities.
This role requires regular interaction with staff, members, volunteers, community partners, and stakeholders. Evening and weekend work may be required to support events, meetings, and community engagement activities. Travel between YMCA locations, partner communities, conferences, and meetings may also be required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
Required Certifications
Required
Bachelor's degree in Business Administration, Marketing, Communications, Nonprofit Management, Community Development, or a related field; equivalent experience may be considered.