What are the responsibilities and job description for the Marketing & Communications Director position at YMCA of the USA?
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Job Description
The Director of Marketing & Communications supports the mission of the YMCA of Southeastern North Carolina by leading a comprehensive, cause-driven marketing and communications strategy that strengthens community awareness, engagement, and trust across five YMCA branches.
This role provides strategic leadership and day-to-day oversight of all marketing and communications functions, ensuring consistent branding, messaging, and storytelling that reflects the YMCA’s impact in youth development, healthy living, and social responsibility. The Director works closely with senior leadership and branch teams to support membership growth, program participation, fundraising, and community engagement.
Qualifications
Strategy & Leadership
Collaboration: Creates sustainable relationships within the Y and with other organizations in service to the community.
Communication & Influence: Listens and expresses self effectively and in a way that engages, inspires, and builds commitment to the Y’s cause.
Inclusion: Values all people for their unique talents and takes an active role in promoting practices that support diversity, inclusion, and global work, as well as cultural competence.
Critical Thinking & Decision Making: Makes informed decisions based on logic, data, and sound judgment.
Developing Self & Others: Develops self and supports others (e.g., staff, volunteers, members, program participants), both formally and informally, to achieve their highest potential.
Emotional Maturity: Demonstrates the ability to understand and manage emotions effectively in all situations.
Job Description
The Director of Marketing & Communications supports the mission of the YMCA of Southeastern North Carolina by leading a comprehensive, cause-driven marketing and communications strategy that strengthens community awareness, engagement, and trust across five YMCA branches.
This role provides strategic leadership and day-to-day oversight of all marketing and communications functions, ensuring consistent branding, messaging, and storytelling that reflects the YMCA’s impact in youth development, healthy living, and social responsibility. The Director works closely with senior leadership and branch teams to support membership growth, program participation, fundraising, and community engagement.
Qualifications
- Bachelor’s degree in marketing, communications, public relations, or a related field required; master’s degree preferred.
- Five or more years of progressive experience in marketing and communications, with at least two years in a supervisory role.
- Strong strategic thinking, project management, and leadership skills.
- Experience managing multi-channel marketing efforts, including digital, social, and print.
- Excellent written and verbal communication skills.
- Experience in nonprofit, healthcare, education, or mission-driven organizations preferred.
Strategy & Leadership
- Develops and implements a comprehensive annual marketing and communications plan aligned with organizational goals, membership priorities, and fundraising initiatives.
- Serves as a strategic partner to executive and branch leadership, advising on messaging, campaigns, and communications strategies across five YMCA branches.
- Ensures all marketing and communications efforts reflect YMCA brand standards, voice, and values.
- Hires, trains, supervises, and evaluates the Marketing Specialist, Communications Specialist, and part-time Multimedia Designer.
- Establishes clear workflows, priorities, and timelines to ensure efficient execution of marketing and communications deliverables.
- Fosters a collaborative, creative, and mission-driven team culture.
- Oversees all digital and print marketing efforts, including website content, social media, email marketing, digital advertising, signage, and promotional materials.
- Guides storytelling and content strategy that highlights YMCA programs, impact, partnerships, and community outcomes.
- Oversees media relations efforts, including press releases, media pitches, and responses to inquiries.
- Develops and manages the marketing and communications budget, ensuring effective use of resources.
- Tracks, analyzes, and reports on key performance metrics related to marketing and communications efforts.
- Uses data and insights to continuously improve strategy and effectiveness.
- Supports major organizational initiatives, campaigns, and events as needed, including capital campaigns and community-wide promotions.
- Represents the YMCA at community meetings and presentations when appropriate.
Collaboration: Creates sustainable relationships within the Y and with other organizations in service to the community.
Communication & Influence: Listens and expresses self effectively and in a way that engages, inspires, and builds commitment to the Y’s cause.
Inclusion: Values all people for their unique talents and takes an active role in promoting practices that support diversity, inclusion, and global work, as well as cultural competence.
Critical Thinking & Decision Making: Makes informed decisions based on logic, data, and sound judgment.
Developing Self & Others: Develops self and supports others (e.g., staff, volunteers, members, program participants), both formally and informally, to achieve their highest potential.
Emotional Maturity: Demonstrates the ability to understand and manage emotions effectively in all situations.