Senior Director of Sales and Marketing

POSITION SUMMARY: 

This position supports the work of the YMCA of the Rockies, which operates a mission-based family and group conference and retreat center, serving more than 225,000 annually. The Senior Director of Sales and Marketing is a strategic leader responsible for growing occupancy and revenue while creating excellent brand strength, marketing, and communications at YMCA of the Rockies. This role leads organizational growth efforts through guest-driven revenue channels. The Senior Director oversees all group sales, call center, marketing, communications, and revenue management functions. The Senior Director partners cross-functionally with all business functions to ensure a high-quality guest experience and rapid strategic pivots in response to business needs. 

OUR MISSION AND CULTURE: 
We firmly believe in our mission of putting Christian principles into practice through programs, staff, and facilities in an environment that builds a healthy spirit, mind, and body for all. The YMCA of the Rockies staff are key players in helping cultivate an environment of healthy living, youth development, and community impact on our breathtaking properties outside Rocky Mountain National Park. This is a place where nature inspires, and staff lead with heart. We are committed to being welcoming to all people and to making a difference in the lives of our members, guests, and staff. The work of each staff member matters. We count on our staff to provide extraordinary mission-based experiences for our guests and for each other.

ESSENTIAL FUNCTIONS:

• Provide visionary leadership for Sales, Marketing, and Revenue Management by guiding team members in meeting individual and collective goals. 
• Foster a collaborative and supportive environment where staff feel valued, respected, and inspired to achieve excellence. 
• Mentor and develop Sales Director, Marketing and Communications Director, and Revenue Manager by offering coaching, training, and growth opportunities. 
• Set clear expectations and hold the team accountable for maintaining high standards of professionalism and guest service. 
• Develop and implement sales strategies that align with YMCA of the Rockies’ mission and revenue goals. 
• Monitor market trends, analyze data, and adjust strategies to optimize performance across all market segments. 
• Identify new business opportunities and partnerships to expand the reach of YMCA of the Rockies’ offerings. 
• Ensure effective pricing, contracting, and inventory management practices that balance revenue goals with guest satisfaction. 
• Oversee marketing campaigns, digital presence, and communication strategies to enhance brand visibility. 
• Ensure consistent messaging across all platforms and customer touchpoints. 
• Serve as the primary escalation point for complex client issues or high-value bookings requiring leadership involvement. 
• Track and analyze key performance indicators, such as response time, conversion rates, repeat business, and revenue growth. 
• Prepare regular reports for board members and senior leadership, highlighting successes, trends, challenges, and recommendations for improvement. 
• Use data-driven insights to guide decision-making and enhance sales strategies. 
• Build and maintain relationships with key clients, community partners, and industry contacts to promote YMCA of the Rockies as a premier destination for group events. 
• Representing YMCA of the Rockies at industry events, trade shows, and networking opportunities. 
• Act as an ambassador for the organization, communicating our mission and values in all professional interactions. 
• Grow occupancy at both properties by 1% or more annually. 
• Ensure team compliance with response time standards, maintaining responses to inquiries within 24 hours. 
• Deliver high levels of client satisfaction as reflected in surveys, feedback, and repeat bookings. 
• Drive revenue growth in alignment with organizational goals. 
• Possess stamina to work in the work environment described.      
• Possess a valid, USA state-issued driver’s license, an acceptable driving record, and comply with YMCA driving rules to be approved to operate YMCA vehicles.

REQUIREMENTS/QUALIFICATIONS:

• 7-10 years of experience in destination marketing, brand strategy, or revenue-aligned communications.
• Demonstrated leadership in managing teams and aligning marketing with business results.
• Proficiency in website management, paid media strategy, lifecycle marketing, and performance analytics.
• Experience with AI-driven tools, content systems, SEO/AEO, and digital transformation initiatives.
• Proven success in DEI-focused marketing and inclusive brand development.
• Skilled in competitive analysis, campaign execution, and public relations.

GENERAL YMCA OF THE ROCKIES REQUIREMENTS:

• Uphold and reflect the YMCA core values of Caring, Honesty, Respect, Responsibility, and Faith in all functions.
• Uphold the YMCA of the Rockies’ Mission, policies, and programs.
• Possess and demonstrate excellent customer service skills, for example, friendly, personable, helpful, patient, and professional.
• Support the YMCA of the Rockies' safety program. Promote safe work practices and a safe environment for guests, members, and staff.
• Promote a cooperative, positive, and flexible atmosphere while working with others in a diverse community.
• Attend required abuse of risk management training and report suspicious or inappropriate behaviors and policy violations.
• Commitment to diversity, equity, inclusion, and antiracism is required.
• Support organizational environmental sustainability goals through regular and effective collaboration and communication with sustainability leadership.
• Must meet acceptable criminal background check standards.
• All other duties as assigned.

WORK ENVIRONMENT & PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Ability to sit or stand for extended periods of time.
• Ability to regularly travel overnight as required by the demands of the position.

ADDITIONAL INFORMATION:

YMCA of the Rockies is a Praesidium-accredited organization. The YMCA of the Rockies hiring process reflects the values and goals of Praesidium and other accredited organizations. For more information regarding Praesidium accreditation, please visit https://www.praesidiuminc.com/.

Salary : $112,000 - $133,000