What are the responsibilities and job description for the Marketing Manager position at Yibi Group | Global Manufacturing Partner for Luxury Jewelry & Leather Goods Hardware?
About the Company
Yibi Group is a leading OEM manufacturer and strategic partner for global luxury & fashion brands, certified by LVMH, Kering, and Richemont. With a massive 50,000㎡ precision manufacturing facility, we specialize in high-end hardware and jewelry components. We are now seeking a dynamic leader to join our digital marketing team to boost brand influence and drive business growth across North America.
About the Role
We are looking for a Digital Marketing Manager based in New York (Manhattan, Brooklyn, or surrounding metro area preferred) to lead digital marketing strategy and execution for North American luxury clients. You will bridge our China-based headquarters and the North American market, enhancing brand visibility and supporting business development through high-tech, data-driven marketing.
Responsibilities
- Strategy Execution: Develop and execute digital marketing strategies (Social Media, SEO/SEM, LinkedIn, etc.) specifically tailored for the North American luxury and premium hardware markets.
- Campaign Management: Plan and optimize digital campaigns to drive brand awareness and high-value client engagement.
- Cross-Border Coordination: Coordinate between cross-functional teams (China & US) and act as a key contact for North American digital marketing initiatives.
- Performance Tracking: Monitor campaign performance, provide data-driven insights, and ensure compliance with US regulations and global luxury brand guidelines.
Qualifications
- Experience: 5 years of digital marketing experience in the luxury, jewelry, or high-end fashion industry (New York/North America market experience is essential).
- Technical Savvy: Proficient in digital marketing channels and tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, etc.).
- Global Collaboration: Experience collaborating with international teams across time zones (experience with China-based teams is a strong plus).
- Language Skills: Fluent in English (written & spoken); Chinese (Mandarin) proficiency is a significant advantage for internal coordination.
Required Skills
- Excellent client communication, problem-solving, and cross-cultural navigation skills.
- Strong analytical ability and attention to detail, capable of delivering under pressure in a fast-paced environment.
- Ability to work flexibly across China/US (PT) time zones.
Equal Opportunity Statement
Yibi Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, color, religion, sex, national origin, age, or disability.