What are the responsibilities and job description for the Marketing Director position at Yibi Group | Global Manufacturing Partner for Luxury Jewelry & Leather Goods Hardware?
About the Company
Yibi Group is a leading OEM manufacturer and strategic partner for global luxury and fashion brands, certified by LVMH, Kering, and Richemont.
With extensive experience in high-end jewelry and accessories manufacturing, we are strengthening our presence in North America to support brand influence and business growth.
About the Role
We are looking for a New York-based Marketing Director to lead Yibi Group’s marketing strategy and execution for the North American jewelry and accessories market.
The role will connect the New York market with our China-based teams, strengthen Yibi Group’s industry visibility, and support client development among luxury jewelry, fashion jewelry, and accessory brands.
Responsibilities
- Develop and execute North American marketing strategies for Yibi Group’s jewelry and accessories business.
- Build brand awareness through digital marketing, industry media, content, events, and strategic partnerships.
- Create marketing materials that communicate Yibi Group’s product development, manufacturing, and technical capabilities.
- Support business development with market insights, client presentations, campaigns, and lead-generation activities.
- Manage social media, digital campaigns, website content, and marketing performance.
- Coordinate with China-based marketing, product, and business teams.
- Maintain consistency with luxury industry standards and Yibi Group’s brand positioning.
Qualifications
- 3 years of marketing experience in luxury, jewelry, fashion, accessories, or related industries.
- Strong understanding of the North American luxury and jewelry market.
- Experience in brand marketing, digital marketing, content, events, and business development support.
- Excellent communication, project-management, and cross-functional coordination skills.
- Experience working with international teams is preferred.
- Fluent written and spoken English; Chinese proficiency is a plus.
Equal Opportunity Statement
Yibi Group is committed to creating an inclusive and respectful workplace and provides equal employment opportunities to all qualified applicants.