Social Media Manager

Yellow Rocket Concepts is a dynamic restaurant group founded in Little Rock, Arkansas, in 2008, with a commitment to crafting crave-worthy meals and providing unforgettable dining experiences. With six unique concepts and twelve locations, our team of 800 talented professionals showcases a passion for delivering inspired flavors and genuine hospitality. We pride ourselves on creating welcoming spaces where guests feel at home and communities can connect. Dedicated to growth and innovation, we strive to bring our culinary expertise and unique restaurant concepts to new communities.

Full-time, in-house Social Media Manager for Yellow Rocket Concepts Hospitality Group. We’re looking for a creative, resourceful storyteller who loves connecting with people and bringing brands to life through engaging digital content. This role leads day-to-day social execution across multiple restaurant brands—producing photo and video content, managing community interaction, and supporting campaigns—while maintaining a consistent voice and strong presence across platforms.

Content Creation & Management:

• Manage day-to-day social media execution across six brands (content production of photo/video & original captions and copy for various platforms, posting, scheduling)
• Coordinate and organize content across brands, working with internal team members and external partners
• Support campaign rollouts by ensuring social content aligns with broader marketing initiatives
• Assist with influencer content coordination, including outreach, scheduling, and on-site support when needed
• Collaborate with designers, photographers, and other team members to ensure strong content output

Engagement:

• Digital community engagement, including responding to comments, messages, and reviews in a timely and brand-appropriate voice
• Assist with events, promotions, and on-site activations as needed

Analytics & Reporting:

• Track and report on social media performance across platforms
• Provide monthly insights and recommendations based on engagement, reach, and campaign performance
• Work with the Director of Digital Strategy to align organic performance with paid and campaign efforts

• 2–4 years of experience managing brand social media accounts
• Proven experience creating and managing content on Instagram, Facebook, and TikTok
• Strong writing skills with the ability to adapt tone across multiple brands
• Highly organized and comfortable managing multiple projects at once
• Familiarity with social scheduling tools and platform analytics
• Experience in hospitality, food & beverage, or lifestyle brands is a plus
• Comfortable working occasional nights or weekends for events
• Experience with project management tools (such as Monday.com, Asana, or similar) preferred
• Experience using Canva and/or Adobe Creative tools
• Experience with video editing software like CapCut

• Primarily sedentary office work at a desk or workstation
• Ability to lift, carry, push, or move objects up to 50 pounds as needed for event setup

This role is ideal for someone who enjoys both creativity and structure—someone who can execute consistently while contributing to a larger brand vision.

• Salary range - $55,000 to $60,000

• Paid Time Off plan

• Insurance Benefits Package

• 401K with employer matching plan

• Dining discount at any of our restaurants