Enrollment Specialist

Job Type

Full-time

Description

Role Overview

The Enrollment Specialist plays a vital role in connecting families to our schools, guiding them from first inquiry through enrollment. As a field-facing member of the marketing team, this role owns the full lead lifecycle- managing inquiries, optimizing CRM processes, and supporting enrollment conversion- while assisting with location-level marketing initiatives and community engagement efforts that drive visibility, trust, and growth.

This position balances relationship-building, data-driven enrollment management, and local marketing support to ensure families receive a consistent, accurate, and welcoming experience across all touchpoints.

Core Responsibilities

• Manage the full lead lifecycle and ensure timely, professional responses to prospective families.
• Maintain and optimize CRM processes to support enrollment tracking and reporting.
• Support enrollment conversion through tours, follow-up, and family guidance.
• Build and maintain strong relationships with school staff and families.
• Collaborate with school leaders and internal teams to align initiatives and share insights.
• Provide data-driven feedback to improve enrollment outcomes and family experience.
• Assist with local marketing initiatives and community engagement to support visibility and enrollment growth.
  
  

Enrollment Success & Lead Management

• Own the full lead lifecycle, from initial inquiry through enrollment, ensuring timely, professional, and consistent communication with prospective families.
• Schedule and, as needed, conduct high-quality tours in partnership with school directors to accurately reflect each location’s mission, values, and learning environment.
• Support and train school teams on tour best practices to ensure consistent and elevated family experience.
• Guide families through the enrollment process with transparency, accuracy, and care.
• Maintain accurate CRM records and documentation to support reporting, conversion tracking, and enrollment forecasting.
• Analyze lead activity, follow-up cadence, and conversion data to meet enrollment goals and identify opportunities for continuous improvement.
  
  

Brand Consistency & Local Marketing Support

• Monitor local marketing plan execution and track performance trends, providing school-level insights and feedback to the Corporate Marketing team to inform strategy and optimization.
• Support execution of location-level marketing initiatives, including management of local Facebook pages, community event promotion, and school-specific communications.
• Create and distribute branded print and digital materials using approved corporate templates and brand guidelines.
• Ensure all family-facing materials and social content accurately reflect current programs, capacity, and brand standards.
  
  

Family Communication & Community Engagement

• Serve as a central point of communication for prospective families and school leaders regarding tours, enrollment status, openings, and follow-up actions.
• Provide consistent and ongoing communication with families before enrollment begins and throughout their entire experience with Yellow Brick Road.
• Collaborate with school leaders to support local marketing initiatives that strengthen community relationships and brand visibility, including event marketing and community partnership engagement.
  
  

Collaboration with Directors & Internal Teams

• Partner closely with regional and school directors to stay aligned on capacity, programming, and enrollment priorities.
• Coordinate handoff with finance, HR, and recruitment teams once enrollment is confirmed.
• Partner with Family Accounts to maintain accurate, up to date tuition accounts and promptly address any questions or changes.
• Participate in regular reporting and check-ins with leadership to share insights on lead flow, challenges, and trends.
  
  

Mission & Values

• Act as a brand ambassador for Yellow Brick Road, Seeds to Seedlings, and Sonnet Montessori.
• Uphold honesty, professionalism, and integrity in all interactions.
• Communicate accurately-never overpromising or misrepresenting programs or availability.
• Support school leadership by building trust and collaboration.
  
  

Qualifications

• Bachelor’s degree in Business Administration, Sales, Marketing, Communications, or a related field; or an equivalent combination of education and relevant experience.
• 1–3 years of experience in a customer-facing role required. Experience in early childhood education, enrollment management, family engagement, leadership, or multi-site environments preferred.
• Demonstrated proficiency with technology platforms including Microsoft Office, CRM systems (1–3 years required), reporting dashboards, and digital communication tools.
• Experience with design and content tools such as Canva, Figma, Wix, or Adobe Creative Suite preferred.
• Strong interpersonal and communication skills with the ability to build trust-based relationships with families, school leaders, and cross-functional teams.
• Proven ability to manage multiple priorities, nurture leads through the enrollment pipeline and maintain consistent follow-through.
• Familiarity with early childhood education programs, school operations, or enrollment processes preferred but not required.
• Strategic and detail-oriented mindset with the ability to analyze trends, identify patterns, and improve processes.
• Ability to travel between assigned schools and maintain a flexible schedule to support tours, family meetings, and school events.
  
  

Additional Requirements

• Valid driver’s license and reliable transportation required; must be able to travel between locations within the designated region as needed.
• Demonstrates a proactive, solution-oriented approach with a positive, professional attitude.
• Flexible and adaptable mindset to meet the evolving needs of families and schools.
• Regular travel to school sites is required to support tours, enrollment events, and marketing initiatives.
• Occasional travel may be required for off-site training and professional development opportunities.
• Performs additional responsibilities as assigned in alignment with organizational priorities and the Enrollment Specialist role.
  
  

What We Offer

• Ongoing Professional Development & Growth Opportunities
• 401(k) Plan
• Health, Dental, and Vision Insurance
• Paid Time Off & Paid Holidays
• Employee Childcare Discount
  
  

The starting pay range for this position is $37,000 to $40,000 annually and is applicable for candidates who will be working in the following location[s] Iowa. This range is subject to adjustment for other geographic work locations. In addition to geographic location, Yellow Brick Road considers education, experience, internal equity, market demands, and other qualifying criteria to determine starting salaries.

In addition to compensation benefits, Yellow Brick Road offers a variety of health and welfare benefits, based on eligibility, including medical and dental insurance, life insurance, and career development.

Salary Description

$37,000-$40,000/year