Director of Global Marketing

Job Title: Director of Global Marketing                                                 

Department: Marketing

Classification: Exempt Salary                                                                     

Reports to: Chief Customer Strategy Officer

Job Qualifications:                         

1. Bachelor’s degree in Marketing, Business, Communications, or a related field required; advanced degree preferred.
2. 8–12 years of progressive marketing experience, including senior-level leadership responsibility.
3. Demonstrated experience developing and executing global or multi-region marketing strategies aligned with enterprise business objectives.
4. Proven ownership of brand strategy, positioning, visual identity, and storytelling across digital and physical channels.
5. Experience managing marketing budgets, prioritizing initiatives, and measuring impact against business outcomes.
6. Working knowledge of digital marketing, digital commerce, CRM platforms, and customer data to support acquisition and retention.
7. Ability to translate technical, product, or R&D-driven information into compelling, customer-focused messaging.
8. Experience partnering cross-functionally with Sales, Operations, R&D, Technology, and executive leadership.
9. Demonstrated success leading, developing, and retaining high-performing teams, including remote or globally distributed teams.
10. Strong executive presence, communication skills, and ability to represent the organization with customers and industry partners.
11. Strategic, collaborative, and adaptable leadership style with comfort operating in a global, matrixed environment.
12. Ability to understand and comply with company policies, safety standards, and applicable regulatory requirements.
13. Ability to understand, follow, and enforce company policies, SOPs, safety standards, and regulatory requirements, including HACCP and cGMP as applicable.
14. Willingness to support and participate in safety initiatives and maintain a safe, compliant, and sustainable work environment.

Job Summary:

The Director of Global Marketing is responsible for defining and elevating the global brand presence of Yakima Chief Hops. This role aligns YCH’s storytelling, visual identity, customer experience, and global market relevance while partnering across the organization to drive long-term commercial success.

Why This Role Matters

• Ensures YCH shows up consistently and compellingly in key global brewing markets
• Connects our grower-owned story to brewers worldwide
• Integrates sustainability and purpose-driven storytelling into our commercial strategy
• Aligns marketing with Sales, R&D, YCR, CSR, Operations, and Business Technology
• Leads the global perspective of "who we are" and "how we show up" as a company

Key Responsibilities:

Global Strategy & Leadership

• Owns and executes a global multi-year marketing strategy
• Manages the global marketing budget and prioritizes high-impact initiatives
• Oversees market segmentation, global relevance, and competitive positioning

Brand, Creative & Communications

• Final authority on brand, visual identity, and global messaging
• Ensures globally focused, locally relevant marketing across regions
• Oversees creative, content, copywriting, and digital expression

Digital Commerce Integration

• Co-owns global revenue targets for digital channels with Senior Manager
• Ensures brand and customer experience show up cohesively online
• Leverages CRM and data for customer acquisition and retention

Technical & Product Marketing

• Aligns technical brewing trials, consumer research, education, and product insights
• Partners with R&D and YCR on product storytelling and positioning

Sustainability Alignment

• Stewards external sustainability and ESG messaging
• Aligns commercial storytelling with CSR priorities

Global Events & Brewer Engagement

• Oversees tiered global events, Hop & Brew School, activations, and experiences
• Ensures presence at events supports brand, commercial strategy, and customer value

Team Leadership

• Leads a global team across creative, digital, technical, events, and global support
• Fosters a culture of collaboration, innovation, accountability, and craft passion
• Acts as an enterprise leader who influences beyond marketing

Success Looks Like

• YCH positioned as the global leader in hop innovation, sustainability, and grower-owned values
• Stronger relevance in priority global markets (EU, UK, APAC, LATAM)
• Clear, consistent, impactful brand presence across all customer touchpoints
• Digital commerce growth driven by marketing alignment and insight
• Marketing becomes a strategic partner informing enterprise decisions
• A high-performing global team aligned under a unified vision

Other Duties:

1. Maintain sanitary and safe work environment and follow safety requirements.
2. May actively participate on company’s Safety Committee.
3. Ensure that company safety policies as well as federal, state and local safety and environmental regulations are observed.
4. Must have a complete understanding of company’s policies, SOPs, QPs, EPs, HACCP and cGMP that pertain to their department to ensure quality, safety, efficiency and sustainability.
5. Must adhere to all company policies.
6. Examine documents, materials, and products and monitor work processes to assess completeness, accuracy and conformance to standards and specifications.
7. Follow all SOPs in a given area.
8. Perform all other duties as assigned by Manager and/or designee.

Benefits:

1. Medical, Dental, & Vision insurance
2. Health Savings Account (HSA)
3. Flexible Savings Account (FSA)
4. Company Paid Life & AD&D, Voluntary Life And AD&D Insurance
5. Employee Assistance Program (EAP) - Lifeworks
6. Calm for Work
7. 401(k) retirement plan with 6% & Roth option
8. Education Tuition Assistance Program
9. 10 Recognized Holidays
10. 50 hours of personal/sick time pro-rated based upon hire date
11. 110 hours accrued Vacation
12. Competitive Wages
13. Performance Incentive Bonus opportunities
14. Wellness Benefit
15. Employee Giveback Program
16. Individual Development Programs
17. Youth Donation Program
18. Continuing Education Programs
19. Bring your Pet to Work Program (applies to admin positions only)
20. Pet Insurance
21. And much more…

Salary : $115,000 - $150,000