What are the responsibilities and job description for the E-Commerce & Shopify Marketing Manager (Onsite) position at XR LLC?
XR, LLC. is a leading sexual wellness company that is committed to providing high-quality products and services to our customers with a focus on enhancing our customers’ sexual experience and promoting sexual wellness safely and enjoyably.About the RoleWe are seeking an experienced E-Commerce & Shopify Marketing Manager with strong email marketing expertise, advanced website optimization skills, and a proven ability to collaborate across multiple departments. This role leads digital execution for Shopify, email campaigns, website performance, and online product launches.The ideal candidate is a strong communicator, a thoughtful leader, and someone who values employee relations, structure, accountability, and XR’s Life-Work balance philosophy. Note: This is an on-site position only. Remote or hybrid work arrangements are not available for this role. Why Work Here?· Successful, growing company with a 26 year history that provides a secure environment to thrive.· Casual work environment, with competitive wages and a strong benefits package. Website Management (Shopify)Oversee all content and technical updates within the Shopify ecosystem, ensuring accuracy and timely execution.Manage Shopify apps and third-party integrations for functionality, compatibility, and optimization.Partner with developers, designers, and content teams to enhance UX, upload products, and implement site improvements.Conduct QA testing prior to new feature or campaign launches.Evaluate how site changes impact SEO, paid media, analytics, and conversion tracking.Maintain Right to Copy compliance, ensuring all on-site creative and copy adhere to copyright, licensing, and brand ownership standards. Project Management & ExecutionLead variable e-commerce projects from concept through launch, adapting to shifting timelines or priorities.Build detailed project plans.Ensure cross-functional alignment across Marketing, IT, and Operations.Track milestones and proactively remove roadblocks to maintain progress.Report status updates, KPIs, and performance insights to senior leadership. Cross-Department CollaborationServe as the central liaison between Marketing, Creative, Operations, Fulfillment, and Customer Service.Ensure all campaigns, product launches, and promotions are properly represented online and executed accurately.Coordinate with internal departments to maintain smooth end-to-end project execution. Reporting & OptimizationMonitor and report on Shopify performance metrics: traffic, conversion rate, AOV, site speed, and cart abandonment.Identify and communicate areas for improvement.Conduct post-launch analyses and develop recommendations for optimization. Qualifications5 years of proven hands-on experience with Shopify, including theme management, app integration, and troubleshooting.3–5 years of successful experience managing employees or cross-functional team members, including mentoring, performance oversight, and accountability management.Proven track record in variable project management, balancing multiple priorities and stakeholders.Strong understanding of web development workflows and D2C e-commerce operations.Familiarity with digital marketing channels (email, paid media, SEO, social).Experience with analytics platforms such as Google Analytics, Shopify Reports, and Google Ads.Excellent communication, organization, and time-management skills.Comfortable presenting updates and insights to senior leadership.Experience managing agencies, freelancers, or vendors.Understanding of copyright and Right-to-Copy compliance for digital content.Must be comfortable viewing adult imagery and videos daily, with the ability to handle, describe, and professionally discuss adult and sexual wellness products in a respectful, non-judgmental, and compliant manner. Compensation: Commensurate with experience.Company DescriptionXR, LLC. is a leading sexual wellness and adult novelty company that is committed to providing high-quality products and services to our customers with a focus on enhancing our customers’ sexual experience and promoting sexual wellness safely and enjoyably.
Salary : $100,000 - $120,000