Customer Marketing Manager

Are you interested in harnessing technology and AI to transform healthcare?

At XiFin , we believe a healthier, more efficient healthcare system starts with strong financial and operational foundations. Our innovative technologies help diagnostic providers, laboratories, and healthcare systems manage complexity, drive better outcomes, and stay focused on what matters most: patient care .

We’re on a mission to simplify the business side of healthcare—and we know that mission takes people from all backgrounds and experiences. Whether you’re early in your career or bringing years of expertise, we welcome your perspective, your curiosity, and your passion. We value individuals who ask questions, challenge the status quo, and want to grow while making a real difference.

About The Role

The Customer Marketing Manager role at XiFin is crucial for strengthening customer relationships, amplifying customer satisfaction, and supporting strategic growth. This position focuses primarily on customer marketing while also contributing to partner marketing initiatives. The individual will serve as a champion for XiFin customers by developing and executing campaigns that drive engagement, adoption, retention, and advocacy. This role will serve as the primary liaison for marketing with customer-facing teams, including customer service, customer success, and customer account management.

This is an onsite position at our offices in either San Diego, CA or Charleston, SC.

How you will make an impact:

In this role, you’ll:

• Customer Marketing, Engagement, and Communications Strategy: Develop marketing strategies, create communication plans, and implement campaigns and programs that lead to improved customer engagement as measured by more contacts across different functional groups.
• Customer Adoption of Solutions and Product Enhancements: Drive customer adoption of solution enhancements and additional products through customer-facing campaigns, promotional messaging, and supporting collateral. Leverage CRM, project management, and marketing automation systems to manage campaigns, track engagement, and measure ROI.
• Customer Proof Points: Collaborate closely with customer-facing teams to identify and engage customers in promoting their successes using XiFin solutions through various marketing channels, including industry events.
• Customer Events: Support development of agendas, content, and promotional messaging for XiFin’s customer events.
• Market Research: Manage XiFin’s customer satisfaction market research activities. Collaborate with customer-facing teams to conduct customer research to identify key areas of focus, improvement opportunities, insights, and satisfaction levels.
• Partner Marketing: Lead creation of content, messaging, and campaigns that support the promotion and adoption of XiFin’s strategic partners’ products and services, including event support, partner promotions, and co-branded initiatives.
  
  
  

What you will bring to the team:

We’re looking for someone with a growth mindset and a passion for learning. You might be a great fit if you:

• Are detail-oriented, organized, and proactive
• Communicate clearly and confidently, both in writing and in conversation, with the ability to simplify complex concepts
• Are eager to learn, ask great questions, and work with others to solve problems
• Possess an analytical mindset with experience measuring communication and campaign performance and executing market research
• Are a collaborative team player with experience working cross-functionally
  
  
  

Skills and experience you have:

You don’t need to check every box. We will consider a combination of education and experience, including:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: 5 years in marketing, with a focus on customer marketing, preferably within healthcare technology, SaaS, or revenue cycle management or financial services industries.
• Skills & Competencies:
• Solid understanding of customer engagement strategies and lifecycle marketing.
• Experience creating content for events, webinars, and newsletters.
• Familiarity with marketing automation (e.g., HubSpot) and CRM tools (e.g., Salesforce).
  
  
  

Why XiFin?

We’re more than just a healthcare technology company—we’re a team that cares about people.

Here’s a glimpse of what we offer:

• Comprehensive health benefits including medical, dental, vision, and telehealth
• 401(k) with company match and personalized financial coaching to support your financial future
• Health Savings Account (HSA) with company contributions
• Wellness incentives that reward your preventative healthcare activities
• Tuition assistance to support your education and growth
• Flexible time off and company-paid holidays
• Social and fun events to build community at our locations!
  
  
  

Pay Transparency

At XiFin, we believe in pay transparency and fairness. The expected annual rate for this role is $80,000-$110,000 , based on your experience, skills, and geographic location.

Depending on your qualifications, you may be considered for a Manager or Sr. Manager title. Final compensation will be determined during the selection process and may vary accordingly.

Accessibility & Accommodations

We’re committed to providing an inclusive and accessible experience for all applicants. If you need a reasonable accommodation during the application process, please contact us at 858-436-2901.

Equal Opportunity Employer

XiFin is proud to be an equal opportunity employer. We value diverse voices and do not discriminate on the basis of race, color, religion, national origin, gender, gender identity, sexual orientation, disability, age, veteran status or any other basis protected by law.

Ready to apply?

We’d love to hear from you—even if you’re not sure you meet every qualification. If you're excited about the role and believe you can contribute to our team, please apply. Let's build something meaningful together