Regional Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: New York - New York

Reporting To: Director of Marketing Operations

Compensation: $90,000 - $110,000 / year

Description

Headquartered in the Pacific Northwest, Wyld produces the best Cannabis tasting edibles and beverages on the market using real fruit and natural flavors. When adventure calls, we answer - always ready to embrace challenges, test boundaries, and push limits. Our company ethos is founded in strong values and our Pillars of Commitment to our communities and the Earth itself. Our ambitious team embraces challenges, tests boundaries, and is always ready for adventure. Wyld operates in AZ, CA, CO, IL, MA, MD, MI, MO, NM, NV, NY, OR, OK, WA, and across all of Canada with more launches on the horizon.

Ability to excel in a fast-growing/fast paced environment delivering accuracy while managing to deadlines where adaptability is imperative.

Embody Wyld Core Values, The Wyld Way

Wyld’s core values are the driving force and energy behind everything we do. These values drive our culture, our business philosophy and our philanthropic efforts. It is the cornerstone for all that we do here at Wyld.

• Make a Mark
• We Blaze Our Own Trail
• Brand First
• We Mean Business
  
  
  

Summary

The Regional Marketing Manager will work closely with Sales and Marketing (“Smarketing”) teams to support Marketing execution in multiple markets. Key work will revolve around continuous planning, presentation, and project management to build successful adoption and deployment of marketing tools in support of sales strategy. In-market presence and direct engagement with internal and external partners is a key aspect of the role, requiring up to 50% travel. The Regional Marketing Manage will participate in reconnaissance and development of new Merchandising and Marketing opportunities leveraging their region-specific expertise.

As successful candidate will have a marketing & project management background with interpersonal talent with a reputation for being an excellent communicator who inspires others through engaging presentation of the Wyld brand story and product education.

Essential Duties And Responsibilities Include The Following

• Support Sales team in executing region & state-specific plans via impactful Marketing tactics; gathering marketing intel, including new brands, products, pricing, displays, marketing materials and overall industry shifts per region & state.
• Build and maintain strong relationships and communication with Regional and State Sales Directors, Sales Account Managers to drive success on Brand presence, Merchandising, Activations, and National / Regional Programming
• Increased emphasis on execution of 360 programming (merchandising, advertising, OOH, sampling, events, digital) with key accounts – planning, executing and reporting / learning
• Manage account / state / region-specific Merchandising projects from ideation to execution - including management of vendors, budget and PO process
• Support Go-To-Market strategy by leading training of new tools to the entire Sales / Sales Ops organization - including creation of new Brand / Trade training videos and presenting new product launch playbooks
• Identity and lead larger in-store / out-of-store activations like community events, partnerships and digital / print advertising to drive Brand awareness
• Manage region's Marketing spend - aligning with each state's goals and finding new opportunities, flexing resource and budget to increase Brand awareness and Sales revenue
• Actively participate in local events, partnerships, promotional opportunities and select Trade Shows to drive Brand awareness and provide product samples (unmedicated, where appropriate)
• Execute a quarterly Marketing SWOT analysis to help identifies in-market opportunities – resulting in innovative ways to elevate Wyld Brands’ in-store presence
• Project manage an active portfolio of projects in collaboration with Sales and Marketing using a project management application that allows key stakeholders to track projects in real time
• Work independently in office, facility and in the field, while contributing to CRM data to ensure visibility of all account-facing activity in Salesforce
• Effectively communicate information and respond to questions/suggestions from various levels within the company, primarily through Slack, phone, and e-mail
• Maintain equipment and ability to transport self and Marketing tools throughout the assigned home territory and through Wyld-provided transportation outside of home territory
• Travel throughout responsible Region to focus and support on the above-mentioned responsibilities - roughly 30-50% travel (4-6 weeks per quarter)
• Maybe assigned additional duties and responsibilities as needed
  
  
  

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 3-5 years Field or Trade Marketing experience strongly preferred with an understanding of Merchandising, Project Management and Event planning / coordination; or equivalent combination of education and Sales experience.
• Must have strong attention to detail and exceptional customer service skills.
• Proven experience supporting brand campaigns, product launches, and cross-functional initiatives.
• Experience working with creative teams, agencies, and research partners.
• Excellent project management, communication, and organizational abilities.
• Collaborative approach — able to influence without authority and manage multiple stakeholders.
• Results-driven, resourceful, and adaptable in a fast-paced, evolving environment.
• Proficiency in Microsoft Office Suite (especially PowerPoint and Excel).
• Proficient skills in Microsoft Office Suite, marketing analytics tools (e.g., Headset, BDS), and project management platforms (Smartsheet, Brandfolder, or similar).
• Comfortable analyzing performance data and reporting insights effectively.
• Possess mathematical skills: addition, subtraction, multiplication and division
• State regulations require all applicants must be 21 years of age or older
• Will be required to submit to a background check
• Must obtain all applicable state required: permits, licenses, certifications
• Travel between sites may be required
  
  
  

Benefits

As a exempt employee, you'll receive a competitive salary of $90,000 - $110,000/yr bonus potential, 11 paid holidays, 120 hours of PTO, 401K, and fully paid health, dental and vision insurance.

Wyld is an equal opportunity employer