What are the responsibilities and job description for the Director of Marketing and Admissions position at Wurtland Nursing and Rehabilitation?
Director of Marketing and Admissions (DOMA)
Wurtland Nursing and Rehabilitation is looking for a Director of Marketing and Admissions (DOMA) to join our team's mission and believe in our core values! Our mission: Through the hearts of our Care Team Members, we provide excellent healthcare to those we serve.
Our Core Values...
L - Listening
E - Empathy
A - Accountability
D - Decisiveness
This is how we create a culture to LEAD with Love.
Position Overview:
The Director of Marketing and Admissions manages the community inquiry and
admission process and provides customers with community-related information via community tours, personal visits/assessment, conversations, and follow-up. The DOMA coordinates and implements effective sales and marketing programs with the team.
Key Responsibilities:
Respond to inquiry calls from hospital discharge planners, families, and other referral sources.
Conduct community tours.
Manage the admission process by maintaining updated bed availability and community services information at all times.
Manage the inquiry process professionally, timely, and with appropriate follow-up.
Effectively manage occupancy levels and census/premium mix enhancement.
Make calls to outside the community (medical, insurance, legal, and financial
professionals, and senior organizations, appropriate special interest groups, hospital
discharge planners, and other community contacts).
Develop and maintain relationships to advice referral sources of bed availability and new product and services.
Maintain current database of existing and potential referral sources.
Utilize company’s sales practices and sales tracking tools.
Alert appropriate department heads and community staff of projected changes: i.e.,
admissions, bed changes, and discharges, through daily admission meeting to discuss forthcoming changes.
Utilize bed management principles.
Maintain a close working relationship with the Director of Nursing Services (DNS) and the Business Office Manager (BOM) to assure appropriate and efficient decisions about prospective admissions.
Recommend admission decisions to community management.
Coordinate the development and implementation of sales and marketing plans, serves as a chairperson for marketing team meetings, monitor budgets and tracks results.
Maintain a working knowledge of state and federal regulations and reimbursement
guidelines (Medicare and Medicaid).
Qualifications:
Associate and/or Bachelor’s Degree in Business/Communications field preferred.
Two years equivalent experience in a sales/marketing position or Admissions
Coordinator position in lieu of degree.
Previous healthcare community relations’ experience preferred.
Majestic Difference Benefits:
Quarterly Pay Increase
Daily Pay
Company-Paid Life Insurance
Telehealth Services
Double Pay on Holidays
Care Team Member Relief Fund
Join the Bluegrass Consulting Group team where compassion meets excellence!
#BlueNonMed