Demo

Lumber Product Sales Specialist

Wurth Group of North America Inc.
Birmingham, AL Full Time
POSTED ON 7/8/2026
AVAILABLE BEFORE 9/7/2026

Company:  Wurth Wood Group

Role:  Lumber Product Sales Specialist

Location: On-the-Road – Serving Decatur and Birmingham, AL areas

Position Summary

The Lumber Product Sales Specialist is responsible for growing sales and profitability within an established portfolio of retail lumber yard accounts. This role focuses on building strong customer relationships, expanding product penetration, introducing new product lines, and identifying opportunities to increase stocking inventory across assigned accounts.

The ideal candidate is competitive, resilient, self-motivated, and comfortable working independently in a highly competitive marketplace.

What You'll Do

  • Manage and grow existing retail lumber yard accounts throughout the assigned territory.
  • Promote and sell lumber, sheet goods, siding, outdoor living products, and related building materials.
  • Identify opportunities to increase customer inventory commitments and expand product offerings.
  • Conduct regular in-person sales calls with customer stakeholders including:
    • Sales Representatives
    • Sales Coordinators
    • Purchasing Managers
    • Branch Managers
  • Present new products, programs, and promotional opportunities to customers.
  • Participate in contractor events, customer demonstrations, and industry functions.
  • Collaborate with Purchasing, Inside Sales, and other internal teams to deliver exceptional customer support.
  • Develop territory growth strategies that drive both sales volume and margin performance.
  • Monitor market conditions, competitive activity, and customer trends.
  • Maintain accurate account activity and sales reporting.

What Success Looks Like

First 30 Days

  • Complete product, pricing, and systems training.
  • Learn company processes and territory structure.
  • Shadow Inside Sales, Warehouse Operations, Drivers, and Sales Representatives.

First 60 Days

  • Conduct customer visits and begin developing account relationships.
  • Support sales efforts with increasing levels of independent order attainment.

First 90 Days

  • Independently manage customer relationships.
  • Execute territory growth initiatives.
  • Demonstrate ownership of assigned accounts and sales objectives.

Preferred Qualifications

  • 3 years of sales, account management, building products, lumber, millwork, distribution, or related industry experience.
  • Experience calling on retail lumber yards, dealers, building material suppliers, or contractor-focused customers.

Also Considered

  • Strong sales professionals from adjacent industries with a demonstrated track record of customer relationship management and business development.

Key Attributes

  • Competitive mindset.
  • Strong communication and interpersonal skills.
  • High level of resiliency and persistence.
  • Ability to work independently and manage a territory effectively.
  • Strong organizational and follow-up skills.

Compensation & Benefits

  • Base salary: $55,000.00
  • Uncapped commission opportunity
    • Estimated gross pretax annual earnings (base commission) $70k to $80k
      • Note:  This range is an approximation and could vary based on performance
  • Vehicle reimbursement through Motus (base vehicle allowance plus mileage reimbursement)
  • Medical, Dental, and Vision Insurance
  • Life Insurance
  • 401(k) with Company Matching Program
  • Paid Time Off and Holidays
  • Opportunity for career growth within the Würth organization

Territory

  • Decatur, Alabama
  • Birmingham, Alabama
  • Primarily local travel within the assigned territory
  • Overnight travel is rare

Performance Metrics

Success in this role is measured through:

  • Sales growth
  • Gross margin attainment
  • Account development
  • Product line expansion
  • Customer relationship management

About Us:

Wurth Wood Group: It all started in 1983 in Charlotte, North Carolina as a clear vision for serving custom cabinet builders, commercial fixture and millwork companies. With well-defined goals, hard work and honest, dependable service, Charlotte Hardwood Center began to grow. Adding 12 more locations in 7 states over the next 25 years, the company, under the umbrella name The Hardwood Group, became the premier lumber and woodworking distributor in the Southeast.

In 1999, The Wurth Group of Kuenzelsau, Germany purchased The Hardwood Group, giving their customers access to an even wider variety of services, cost efficiencies and new products such as the Wurth line of products that are recognized throughout the world as innovative and of the highest quality.

In the summer of 2006, The Hardwood Group formally changed the name of all its branches to Wurth Wood Group. Known by their customers as the distributor who "works hard for us," Wurth Wood Group is passionate about their customers and focused on making them more successful. Not only do Wurth Wood Group customers get to take advantage of a well-trained, knowledgeable sales team, efficient operations and the broadest product range in the industry, additional support comes from Finishing Specialists, Wurth Product Specialists, Architectural Products Specialists, "Green" Building Products Specialists, and other highly trained personnel that are readily available for on-site training and consultation.

From lumber and plywood, to surfacing products, tools, finishes, and specialty hardware, Wurth Wood Group continues to lead the way in offering custom cabinet shops, furniture, store fixture, millwork, and casework manufacturers the highest quality materials, brands and product range available.

Vision:

In our trading territories, Wurth Wood Group will become the most recognized and successful distributor of products serving the cabinet and woodworking industry. People will prefer to do business with us because we have earned their trust as their single source of supply.
Innovative, high-quality products with a record of proven performance.
Consistent, reliable deliveries and order fulfillment.
Continuous operations efficiencies and improvements.
Competitive, yet profitable pricing.

Mission:

We are passionate about our customers and work hard on their behalf. People are considered the most important component of our organization. We take the lead in offering quality products and outstanding service. We are a team and everyone works hard to do their part for a shared success.Why Join Wurth Wood Group?

Be part of a company with over 40 years of history and a reputation for dependable service.
Work with a collaborative and knowledgeable team in a stable, growing organization.
Opportunity to build a career path in Inside or Outside Sales.
Apply today and join a team that works hard for its customers-and for each other.

Excellent Culture: 

  • This is a company where you can be yourself with a fun and upbeat culture.

Long-Tenured Employees: 

  • Many of our employees have been here for 15 to 30 years.

Comfortable Interview Process: 

  • Conversational and transparent approach

EQUAL OPPORTUNITY EMPLOYER

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