eCommerce Digital Marketing Specialist

JOB DESCRIPTION:

Role

eCommerce Marketing Specialist

Company

Würth USA

Compensation

$75,000.00 starting annual salary (firm)

Location

93 Grant St, Ramsey, NJ 07446

Schedule

Full-Time | Monday–Friday, approximately 8:00 AM – 5:00 PM ET

Type

Direct Hire – No agencies, no third parties, no contracts

About Würth USA:

• Wurth USA is one of the leading suppliers of high-quality automotive parts, products, and services. Our extensive catalog of hardware, chemicals, fasteners, hand tools and more provides our customers with everything they need to succeed. Small body shops and nation-wide fleet maintenance companies alike can benefit from the unparalleled selection and unbeatable service that is synonymous with the Wurth brand.
• We have more than 40,000 customers across the nation including body shops, cargo industry businesses, motorcycle repair shops, MRO industry players, auto dealerships, government agencies, and vocational schools.
• At Wurth every customer is treated with the same level of respect and attention. We take pride in the fact that we employ some of the most highly trained sales representatives in the industry. Our professional sales staff works tirelessly to build mutually beneficial relationships with each of our customers that last for years.

Devoted to Crafting Quality Automotive Supplies

• The Wurth Group has a superb team of researchers and developers devoted to crafting the best auto repair supplies in the industry.
• Our inventory includes top-quality automotive chemicals, fasteners, electrical supplies, hardware, cargo chemicals, automotive hand tools, rivets, and a wide selection of specialty auto body repair supplies.
• Businesses ranging from small exotic car body shops to large cargo companies can find all the automotive body shop supplies they'll need.

Dedicated Services and Programs for Customers

• Beyond our comprehensive line of auto repair shop supplies, Wurth is also proud to offer a number of quality services to our dedicated customers free of charge. The ORSY® system, for example, provides loyal Wurth customers with everything they need to keep their automotive electrical supplies, fasteners, and chemicals organized. The complete line of free ORSY® bins, storage units, racks, dispensers, and labels will help virtually any automotive industry business become more efficient, more organized, and more profitable.
• Wurth USA is one of the top suppliers of automotive fasteners, electrical supplies, chemicals, and hardware thanks to our team's dedication to our core values. At Wurth, the team is dedicated to continuous improvement, employee development, accountability, and customer service. Every day we strive to incorporate integrity, teamwork, leadership, and communication into each facet of our business. Above all else, Wurth strives for quality. In fact, the word "quality" is synonymous with the company brand.

Excellent Culture: This is a company where you can be yourself with a warm and upbeat culture.

Long-Tenured Employees: Averaging over 15 years per employee companywide.

Room for Growth: Würth Wood Group is part of the Würth Group of Germany, a privately held company netting over $20 billion annually.

Comfortable Interview Process: Conversational and transparent.

Customer Type: Millwork fabricators, architectural and design firms, and wood shops.

Position Overview

The eCommerce Marketing Specialist plays a key role in shaping Würth USA’s digital presence. This position blends digital marketing, product content optimization, SEO/SEM strategy, and creative production. You’ll manage product listings, online campaigns, and site performance.

You’ll collaborate cross-functionally with marketing, IT, product management, and sales teams.
Occasional sales ride-alongs will offer firsthand insight into customer needs and industry trends.

Key Responsibilities

•         Manage online sales operations and strategies to increase traffic, conversions, and revenue.
•         Oversee eCommerce operations including product listings, descriptions, images, and pricing.
•         Monitor and analyze KPIs such as sales, website traffic, and conversion rates.
•         Coordinate with supply chain, merchandising, and fulfillment teams.
•         Collaborate with customer service to improve post‑purchase support.

Product Content & SEO

•         Optimize and maintain product content for clarity, engagement, and SEO.
•         Write keyword‑rich titles, descriptions, and metadata.
•         Use Adobe Photoshop for product imagery.
•         Manage and improve local SEO (Google My Business, citations, listings).
•         Monitor algorithm updates and SEO trends.
•         Develop product hierarchy, taxonomy, and attributes.
•         Experience with PIM systems is a plus.

SEM & Digital Advertising

•         Plan, execute, and optimize PPC/SEM campaigns (Google Ads, Bing Ads).
•         Develop ad copy and landing pages.
•         Use Google Analytics, SEMrush, and similar tools.
•         Test and iterate to improve ROI.

Marketing Automation & Campaigns

•         Use Constant Contact and BigCommerce to run automated email campaigns and workflows.
•         Maintain list hygiene and compliance with CAN‑SPAM and GDPR.
•         Produce analytics dashboards and performance reports.
•         Align campaigns with customer journey touchpoints.

Creative Content & Media

•         Design and produce print/digital collateral such as flyers, features, and catalogs.
•         Edit videos, capture photography, and create visual assets for web/social.
•         Support product management and sales with marketing materials.

Collaboration & Cross‑Functional Work

•         Partner with product management, IT, and marketing teams.
•         Engage with sales to understand customer challenges and opportunities.
•         Manage multiple priorities in a detail‑oriented, fast‑paced environment.

Qualifications & Skills

•         Bachelor’s degree in marketing, Communications, or equivalent experience.
•         3–5 years in eCommerce, digital marketing, or product content management.
•         Proficient in HubSpot, Google Ads, Google Analytics, SEO/SEM tools.
•         Strong writing and communication skills.
•         Understanding of SEO best practices (HTML, CSS, site structure).
•         Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere).
•         Analytical mindset with data‑driven decision making.
•         Video editing and photography experience a plus.
•         Familiarity with SAP Hybris is a plus.

Benefits

•         Medical, Dental, and Vision Insurance
•         Company‑paid Life Insurance
•         Short‑ and Long‑Term Disability
•         Supplemental Benefits
•         401(k) with Company Match (eligible Day 1)
•         Paid Time Off and Holidays
•         Stable, growth‑oriented company culture
•         Tuition Reimbursement
•         Employee Discount Program
•         Parental Leave Program
•         Referral Bonuses

Join Our Team

This role is ideal for someone ready to merge creativity with technical skill in a collaborative, people‑first environment.

Equal Opportunity Employer

Würth USA is an Equal Opportunity Employer.