WRG Marketing Manager

Summary/Objective

As the Marketing Manager, you will lead the development and execution of strategic marketing plans to enhance brand awareness, attract and retain customers, and boost company revenue. Your role is critical in implementing innovative marketing strategies and driving business development efforts to achieve our organizational goals.

WRG Culture

As a team member of The Water Restoration Group, you are expected to understand and support the mission statement of the company and practice our GREAT values every day. These values include but are not limited to greeting and smiling; showing respect with name recognition and eye contact; accepting the empowerment to exceed everyone's expectations and showing enthusiasm for your position and duties; being accountable to show a positive attitude and accountable for your actions; and be trustworthy in your duties and transparent in everything you do. These are our GREAT values and part of your work practices and expected as part of your daily activities while working at WRG.

Duties and Essential Functions

Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Strategic Marketing and Campaign Execution

• Develop and deploy impactful marketing campaigns from concept through to execution, leveraging traditional marketing, SEO, digital ads, email marketing, social media, events, seminars, PR, and brand media management.
• Compose, edit, and post engaging online content on the company’s website and manage social media accounts across platforms like Facebook, Instagram, and LinkedIn.
• Measure, analyze, and report on the performance of all marketing campaigns, gaining insights to refine strategies and achieve marketing goals.

Brand Management

• Lead the creation of marketing materials, including point-of-sale materials, packaging, and literature for exhibitions, trade shows, and corporate events.
• Own and guide the marketing calendar, ensuring timely and effective execution of marketing strategies and campaigns.
• Direct the entire brand management process, enhancing brand visibility and consistency across all markets and media.

Content Strategy and Execution

• Develop a comprehensive content strategy aligned with short-term and long-term marketing goals, collaborating closely with the Sales Manager to ensure cohesion.
• Oversee and produce content for various platforms, ensuring alignment with brand voice and marketing targets.
• Manage SEO strategies and Google AdWords campaigns to enhance online presence and drive website traffic.

Market Research

• Conduct in-depth market research to gather insights on customer preferences and market trends. Stay updated with competitors' strategies and industry advancements to ensure our marketing strategies are competitive and innovative.

Monthly, Weekly, and Daily Tasks

• Monthly: Schedule social media posts, analyze marketing data, and prepare detailed marketing reports.
• Weekly: Monitor ongoing campaigns, engage with social media audiences, plan upcoming content, and perform competitor analysis.
• Daily: Create content for multiple channels, manage email marketing initiatives, ensure website content is current, and conduct continuous market research.

Additional Responsibilities

• Design and produce flyers, social media posts, and marketing materials using tools like Adobe and Canva.
• Coordinate company newsletters, gathering content and managing distribution.
• Support onsite production by capturing photos and videos for marketing use

Competencies.

• Must be proactive, self-directed, and highly motivated.
• Ability to make timely and effective decisions.
• Ability to analyze processes and resolve problems.
• Ability to maintain flexibility and creativity in a variety of situations.
• Ability to maintain confidentiality.
• Ability to effectively communicate with a diverse workforce.

Supervisory Responsibility

This position does not have supervisory responsibilities.

Work Environment

The job operates in a professional office environment and will include off-site location visits and some outdoor exposure when visiting clients. Moderate noise level. This role routinely uses standard office equipment.

Physical Demands

The physical demands described here represent those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee will be required to lift objects up to 50 lbs.

Position Type and Hours of Work

This is a full-time position. Employees are sometimes required to work for extended periods of time being flexible in the hours which could include weekends.

Required Education and Experience

• Preferred fields of study include Marketing and Business Administration.
• 2 years of related professional experience in marketing roles. This should include hands-on experience in developing and executing marketing strategies, campaign management, and possibly team leadership.
• Additional training or certifications in marketing disciplines such as digital marketing, content strategy, SEO, and analytics can be highly beneficial.
• Strategic Thinking: Ability to develop strategic marketing plans and insights into how they will drive business outcomes.
• Analytical Proficiency: Skills in analyzing market data to inform marketing strategies and tactics.
• Technical Skills: Familiarity with key marketing tools and platforms, including CRM software, Google Analytics, social media platforms, and digital advertising.
• Must be proficient and have a good working understanding of the latest technologies, such as but not limited to Microsoft Office
• Excellent verbal and written communication skills, and strong organizational and time management skills.
• Excellent customer service and interpersonal skills; ability to relate to others
• Ability to multitask and work independently or with a team and in a fast-paced environment.
• Ability to work under time constraints to meet goals.
• Must be available for all emergency calls. Must have the ability to react and address all emergencies in a timely manner.
• Must have a valid Florida driver’s license.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, and responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

WRG LLC is a drug-free workplace.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Position type: Full Time

Benefits: Health Insurance, 401(k), PTO, paid holidays

Monday through Friday

Pay: $50,000 to $60,000/year