Marketing Analytics Manager

Marketing Analytics Manager

This role acts as the central analytics resource for digital marketing performance, turning data from advertising platforms into insights that drive smarter media investments and better business outcomes.

Core Responsibilities

• Analyze campaign performance across paid search, paid social, display, video, and programmatic channels.
• Develop insights related to spend, conversions, leads, customer acquisition costs, ROAS, engagement, and other marketing KPIs.
• Monitor campaign health and identify opportunities for optimization and efficiency improvements across channels, audience, and creative.
• Familiarity in diverse online platforms, examples include Google Ads, GA4, Tableau, Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, YouTube, Programmatic and emerging advertising platforms.

Ad Hoc Data Requests

• Create and maintain regular scorecards, dashboards, and executive-level performance reporting.
• Conduct platform audits by extracting, validating, and analyzing data from advertising platforms, analytics tools, and internal systems.
• Partner with stakeholders to answer strategic business questions using data.
• Translate complex datasets into clear, actionable recommendations.
• Automate recurring reporting processes where possible.
• Ensure data accuracy and consistency across reporting platforms.

Marketing Measurement & Attribution

• Support attribution modeling and conversion tracking initiatives to analyze customer journeys and marketing funnel performance.
• Collaborate with media teams to establish KPI frameworks and measurement plans.
• Validate tracking implementations and troubleshoot data discrepancies.

Cross-Functional Collaboration

• Partner with Media, Marketing, Operations, Finance, and Client Services teams.
• Present performance results and strategic recommendations to stakeholders.
• Assist leadership with forecasting, budgeting, and performance planning.
• Support new platform integrations and analytics initiatives.

• Data Governance & Quality Assurance
• Monitor platform data integrity and reporting accuracy.
• Reconcile discrepancies between platform-reported metrics and analytics systems.
• Develop and maintain reporting documentation and best practices.
• Ensure consistent measurement standards across channels.

Required Qualifications

• Bachelor's degree in Marketing, Analytics, Statistics, Business, Economics, Mathematics, or related field.
• 4 years of digital marketing analytics experience. Agency experienced a plus
• Experience with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Snapchat Ads.
• Advanced Excel and Google Sheets skills.
• Experience with dashboarding and visualization tools.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple priorities and ad hoc requests in a fast-paced environment.
• Client facing experience required

Preferred Qualifications

• Experience with GA4 and Google Tag Manager.
• Experience with SQL and data warehouses.
• Familiarity with marketing attribution methodologies.
• Knowledge of Power BI, Tableau, or Looker Studio.
• Experience with API-driven reporting and data automation.
• Experience supporting agency or multi-account advertising environments.

Success Metrics

• Timely delivery of reporting and ad hoc analyses.
• Accuracy and reliability of reporting data.
• Identification of optimization opportunities that improve campaign performance.
• Increased reporting automation and operational efficiency.
• Stakeholder satisfaction with analytics support and insights.
• Adoption of dashboards and data-driven decision making across teams.

Professional Skills:

• Strong problem-solving abilities with attention to detail
• Excellent communication skills for technical documentation and team collaboration
• Ability to work independently and manage multiple priorities

 Other Requirements:

•  Some travel "may be" required, occasional trips to client meetings as required
•  Seasonality of the business may require additional work hours

Physical Requirements:

•  Frequent computer terminal/keyboard use
• Sit, bend, and squat as needed
• Reach above shoulder level
• Ability to lift 30 lbs.

We are a nationally recognized Marketing Agency with expertise across various markets and demographics.