What are the responsibilities and job description for the Rights and Licensing Specialist position at WPP Production?
About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
What does a Rights & Licensing Specialist do at WPP Production?
As a Rights & Licensing Specialist, you will work closely with clients, producers, talent managers, business affairs managers, and partners to manage the use of third-party IP in client materials. This includes licensing music, film footage, still imagery, NIL, trademarks, locations, and generative AI outputs as well as evaluating requests for asset repurposing to ensure compliance with initial license terms. You need a foundational understanding of intellectual property (including copyright, trademark, and NIL), contract and license language, and experience with agency workflows, from initial creative brief to final asset delivery. You will also need to understand the fundamentals of digital rights management, usage, and rights clearance.
We're looking for a service-oriented, energetic, and proactive individual who excels at building relationships. The ideal candidate will be an independent thinker, eager to tackle challenges, and a passionate champion of process adherence and continuous improvement, with a strong enthusiasm for supporting transformative initiatives and leveraging innovative technology and AI. You'll represent WPP Production, interacting with various agencies, suppliers, and clients. You should be independent, welcome challenges, and champion process adherence and continuous improvement.
Responsibilites:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Data
We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. When you click the "Submit Application" button at the bottom of this page, this will send all the information you have added to WPP Production. Before you do this, we think it's a good idea to read through our Privacy statement. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Please contact careers@wppproduction.com if you need the job advert or form in another format.
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
What does a Rights & Licensing Specialist do at WPP Production?
As a Rights & Licensing Specialist, you will work closely with clients, producers, talent managers, business affairs managers, and partners to manage the use of third-party IP in client materials. This includes licensing music, film footage, still imagery, NIL, trademarks, locations, and generative AI outputs as well as evaluating requests for asset repurposing to ensure compliance with initial license terms. You need a foundational understanding of intellectual property (including copyright, trademark, and NIL), contract and license language, and experience with agency workflows, from initial creative brief to final asset delivery. You will also need to understand the fundamentals of digital rights management, usage, and rights clearance.
We're looking for a service-oriented, energetic, and proactive individual who excels at building relationships. The ideal candidate will be an independent thinker, eager to tackle challenges, and a passionate champion of process adherence and continuous improvement, with a strong enthusiasm for supporting transformative initiatives and leveraging innovative technology and AI. You'll represent WPP Production, interacting with various agencies, suppliers, and clients. You should be independent, welcome challenges, and champion process adherence and continuous improvement.
Responsibilites:
- Work with clients, agency teams, and partners to track and manage the use of third-party IP in client work.
- Negotiate rights and usage terms (including fees) with vendors and third-party stakeholders.
- Evaluate and understand existing partnership agreements and work with producers, editors, and creatives to ensure compliance with terms.
- Work within multiple software systems to track usage rights, project details, and capture license terms for stakeholders.
- Work closely with asset managers on clearance and licensing needs, interpretation of usage terms, and evaluation of asset reuse requests.
- Create and distribute release forms and licenses utilizing agency templates.
- Monitor upcoming rights expirations and interface with account and client teams on renewals.
- Review third-party license agreements for compliance with agency and client minimum requirements, including reps and warrants, indemnification obligations, and insurance requirements.
- Serve as the central point of contact across agencies and client partners for clearances and licensing needs.
- Communicate relevant guidance on partnership agreements from WPP Legal and client leads to producer teams.
- Demonstrate proper use of all rights management tools, support users, and encourage their adoption.
- Help identify and implement improvements to work processes.
- Excellent customer service skills and a positive, helpful attitude.
- Results-oriented, with a creative approach to problem-solving and finding solutions.
- Capable of managing multiple projects under tight deadlines in a fast-paced environment.
- Proven track record of success in detail-oriented tasks.
- Foundational understanding of copyright, trademarks, and name/image/likeness rights and ability to discern between different usage types, terms, and territories.
- Deep understanding of Microsoft Office suite.
- Curiosity about evolving intellectual property landscape, specifically around generative AI.
- Proven project management skills.
- Excellent communication skills, able to clearly convey information to different audiences.
- Exceptional organizational skills, with the ability to prioritize and act quickly and independently.
- Working knowledge of DAM systems and project management software, such as Monday.com.
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Data
We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. When you click the "Submit Application" button at the bottom of this page, this will send all the information you have added to WPP Production. Before you do this, we think it's a good idea to read through our Privacy statement. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Please contact careers@wppproduction.com if you need the job advert or form in another format.