Demo

Director, Paid Social

WPP Media
New York, NY Full Time
POSTED ON 9/16/2025
AVAILABLE BEFORE 10/15/2025
About WPP Media 
  
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
 
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
 
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary & Impact

As a Director of Paid Social, you will invent, develop, and run effective delivery strategies based on our client's business objectives, and improve the career paths of supporting staff in our wider digital community. You will develop and manage effective delivery strategies based on known clients' business objectives and carefully manage client expectations and communication throughout the engagement. You will help ensure the social product is delivered in a professional and comprehensive form with insights and recommended actions. You will help improve processes to streamline operations, improve performance and maximize team output.

Key Responsibilities
  • Formulate paid social strategies for clients, ensuring that recommendations and decisions are consistent, and imaginative and deliver results.
  • Synthesize information and build our capacity and capability in joined-up marketing.
  • Assume a lead role in building and integrating social efforts, ensuring tight alignment with the business strategy.
  • Investigate all new opportunities from a broad perspective to determine opportunities to expand our advisory offering.
  • Direct and coach talented team members, constructively and frequently evaluate team performance and provide reassurance and feedback.
  • Provide stewardship advising on all paid social matters. 
  • Oversee the work of other GroupM disciplines, industry groups and media partners; assist with integration of other client and GroupM agencies.
  • As our key client contact, you will synthesize information related to opportunities and risks to our senior management team.
Requirements
  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 7 Years experience planning/buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
  • Fortune 100 client-facing strategic experience preferred.
  • Ability to think strategically and drive solid results to grow the business.
  • Prior experience managing a team demonstrating the ability to train and grow junior members of a team and serving as a reliable mentor.
  • Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork.
  • Exhibit passion through appropriate participation in team, agency, and industry initiatives.
Life at WPP Media & Benefits 
 
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  
 
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
 
WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details. 
 
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
  
While we appreciate all applications received, only those candidates selected for an interview will be contacted. 
 

Salary : $100,000 - $230,000

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