What are the responsibilities and job description for the Digital Account Executive position at WPHL-TV?
WPHL-TV has an exciting new opportunity for a Digital Account Executive!
WPHL-TV (Philadelphia) / Nexstar Broadcasting Inc. (the largest locally owned media company in the United States) is looking for a Digital Account Executive in the #5 DMA in the country. You will help local businesses realize growth opportunities by introducing them to compelling targeted messaging through customized advertising solutions. Our cross-screen marketing approach includes digital platforms Weather.com, CTV/OTT, video, search, social, digital display as well as broadcast television including The CW, NASCAR, ACC Basketball/Football, Inside the NFL, WWE:NXT and much more. Account Executives have a flexible work environment at WPHL.
Responsibilities include but are not limited to:
WPHL-TV (Philadelphia) / Nexstar Broadcasting Inc. (the largest locally owned media company in the United States) is looking for a Digital Account Executive in the #5 DMA in the country. You will help local businesses realize growth opportunities by introducing them to compelling targeted messaging through customized advertising solutions. Our cross-screen marketing approach includes digital platforms Weather.com, CTV/OTT, video, search, social, digital display as well as broadcast television including The CW, NASCAR, ACC Basketball/Football, Inside the NFL, WWE:NXT and much more. Account Executives have a flexible work environment at WPHL.
Responsibilities include but are not limited to:
- Ensuring all individual budget goals are met by using WPHL/Nexstar Advertising products to prospect, develop, maintain and grow your account/revenue base
- Prospecting and generating new digital business
- Cultivating new relationships and strengthening current relationships with local direct clients
- Identifying the needs and expectations of clients
- Preparing and presenting customized solution-based sales presentations to meet client needs and KPIs
- Consulting with sales management and other departments on opportunities and specific needs of clients
- Executing sold campaigns ensuring campaigns deliver as promised
- Merchandising and reporting back to clients on campaign success and KPI delivery
- RFP and pricing and planning process, to provide sellable digital media proposals to agencies and direct advertisers
- Manage live campaigns by monitoring pacing and delivery
- Bachelor’s degree with at least 2 years selling experience, preferably in Digital and/or television
- Knowledge of digital advertising products and effective use for meeting client’s business needs. Products include Display, Pre-roll, CTV/OTT, email, social and SEM/SEO.
- Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
- Effective communication and client presentation skills with the ability to interact with high-level decision makers
- Ability to execute in an organization through collaboration and a consultative process
- Excellent follow-up, strong organizational skills and attention to detail
- Proven ability to meet and exceed sales goals
- Microsoft Suite required