What are the responsibilities and job description for the Direct to Consumer Sales Operations & Analytics Specialist position at Worldwide Insurance Services?
Who we are.
At Blue Cross Blue Shield Global Solutions℠ (BCBS Global Solutions℠), we make it easy for people and organizations to access and pay for healthcare abroad. By combining digital innovation with human‑centered care, we go above and beyond for our customers and deliver an international healthcare experience that’s simple, efficient, and human.
Whether our customers live, work, travel, or study abroad, we give them the confidence and peace of mind to say “yes” to new possibilities.
What we’re looking for in our Direct to Consumer (DTC) Sales Operations & Analytics Specialist:
You’re someone who thrives at the intersection of data, operations, and customer experience. You’re energized by digging into performance metrics, uncovering insights, and turning data into actions that improve conversion, retention, and sales outcomes. You take ownership of reporting and analytics, collaborate easily across teams, and bring structure and clarity to fast‑moving sales environments.
You’re someone who:
- Understands how data, digital experiences, and operational efficiency drive sales performance
- Enjoys analyzing funnels, customer behavior, and performance trends
- Translates complex data into clear, actionable insights for partners and leaders
- Takes pride in building reliable reporting and improving processes over time
- Is comfortable navigating ambiguity and evolving priorities
Here’s the work you’ll be doing to support DTC sales and growth:
Sales Operations, Reporting & Analytics
- Own reporting and analytics for the Direct‑to‑Consumer sales channel, including daily, weekly, and ad‑hoc performance reporting
- Monitor quote‑and‑buy flows, sales funnels, and conversion performance using tools such as Google Analytics, Dynatrace, Salesforce, and internal dashboards
- Analyze transactional and behavioral data to support DTC sales strategy, retention efforts, and product enhancements
- Enhance and streamline reporting processes to ensure timely, accurate insights for sales, marketing, and leadership teams
DTC Sales Support & Optimization
- Support operational needs for Expat and Travel Medical DTC sales, including follow‑up on partially completed applications to improve conversion
- Provide operational support for Inside Sales and external call‑center partners
- Assist with remarketing and win‑back initiatives using first‑party data to increase repurchase rates
- Link lead activity, call data, communications, and sales outcomes to assess team performance and identify workflow improvement opportunities
Quality, Testing & Continuous Improvement
- Conduct Quality Assurance reviews across Salesforce and call‑center systems to ensure data accuracy and process adherence
- Support website testing, QA efforts, and digital enhancements impacting the customer purchase journey
- Evaluate A/B test results and website performance to identify conversion optimization opportunities
- Conduct competitor analysis focused on outreach strategies, follow‑up practices, and digital customer journeys
This might be the right fit for you if…
- You have a bachelor’s degree or equivalent experience in sales operations, analytics, marketing, e‑commerce, or a related field
- You have 1–3 years of experience supporting direct‑to‑consumer sales, analytics, or sales operations
- You’re comfortable working with analytics platforms and CRM tools to analyze performance and trends
- You enjoy problem‑solving, building structure, and improving processes
- You manage multiple priorities effectively and work well independently and as part of a team
Bonus points if you have:
- Experience with Google Analytics, Dynatrace, Google Tag Manager, or similar tools
- Salesforce reporting or sales operations experience
- Experience with A/B testing, conversion rate optimization, or website performance analysis
- Familiarity with call‑center QA, lead evaluation, or performance auditing
- Background in health insurance, international benefits, or regulated consumer sales environments
This role requires obtaining a Health & Accident license within 90 days of hire (support provided).
What you’ll get in return:
- Competitive base pay annual bonus
- Competitive medical plans
- Telemedicine services
- Paid parental leave
- 24/7 employee assistance and wellness support
- Free international healthcare coverage
Other great perks:
- Hybrid work model (office and/or remote)
- Work‑abroad arrangements available
- Generous PTO accrual with carry‑over options
- 9 paid holidays, plus one floating holiday and one volunteer day
- Tuition reimbursement
- Career development and learning opportunities
- 401(k) with generous company match
- Pet insurance options
- Identity theft and legal coverage
- Ongoing focus on well‑being, including virtual wellness resources and mindfulness events
Please visit the employee benefits page on our website for more information on our benefits and perks that support your overall well-being.
EOE.
Salary : $27