What are the responsibilities and job description for the Marketing Manager, Domestic Solutions position at World Group?
About World Group:
World Group was founded over 60 years ago as a pioneer in vessel agency services on the Great Lakes. Today, we are home to a portfolio of globally trusted brands that deliver customers end-to-end supply chain and logistics solutions, backed by innovative technology to provide visibility and data like never before. With industry-leading products in ocean drayage, domestic trucking, freight forwarding, air freight, customs house brokerage, vessel husbandry, and warehousing and distribution…customers around the globe use the services of our family of brands: ContainerPort Group, UWL, World Distribution Services, and World Shipping, Inc. to simplify supply chains and reliably move freight.
We move the world with people who care. Our award-winning, industry-recognized culture is anchored in our people across the country, and the passion they bring to each day. We’re growing - join our World Group family today!
World Group - Our Culture - YouTube
www.worldgrouplogistics.com
About ContainerPort Group:
ContainerPort Group (CPG®) is an award-winning multimodal transportation company specializing in container drayage. We provide comprehensive container drayage and logistics solutions for customers throughout North America. We pride ourselves on meeting customer needs through a safe and dependable fleet of nearly 1,300 independent contract drivers, and a dedicated team of over 350 transportation experts. Learn more at our website: www.containerport.com
About This Role:
Join a 50 year legacy brand and one of the Top 10 drayage providers in the nation as the go-to marketing partner for our commercial, driver, and brand growth strategies. As Marketing Manager, Domestic Solutions, you will help amplify CPG’s national voice, refine its identity, and drive high-impact marketing that reaches customers, prospects, and drivers across the U.S.
This role blends strategic planning with creative execution. You’ll lead campaign development and storytelling across channels, support sales enablement, and build compelling content that feeds pipeline, driver loyalty, and brand recognition. You’ll also supervise a Marketing Coordinator to help bring your vision to life.
Duties and Responsibilities:
Brand Voice & Storytelling
- Champion CPG’s brand identity and tone across all customer, driver, and partner communications.
- Maintain a forward-looking editorial calendar aligned with commercial and recruiting priorities.
- Evolve messaging to reflect our values: reliability, family-owned service, innovation, and operational excellence.
- Maintain relationships with customer associations and media publications to help amplify our brand story and milestones.
- Assist with producing and executing internal communications such as monthly Townhalls and terminal digital signage to keep internal teams aligned to our external efforts and identity
Campaign Strategy & Execution
- Design and lead integrated campaigns across email, social, web, and events.
- Align campaign goals to Commercial and Recruiting KPIs: Acquisition, Retention, Brand Awareness.
- Support major moments such as quarterly pushes, recruiting sprints, trade shows, or system launches.
Content Development & Thought Leadership
- Develop content to feed the commercial funnel and driver pipeline (e.g., thought leadership, service updates, case studies, recruiting features).
- Translate internal, customer, and market insights into compelling marketing narratives.
- Write and manage social media, blog, email, portal, and internal communication content.
Sales Enablement & Collateral
- Create custom pitch decks, leave-behinds, and sales tools in collaboration with the Commercial team.
- Support recruiting and driver experience collateral across digital and printed formats.
- Design in PowerPoint or Canva and brief the Design team for more advanced needs.
Team Leadership & Cross-functional Collaboration
- Supervise a Marketing Coordinator to assist with content production, scheduling, and execution.
- Partner with Creative Services, Recruiting, Sales, and Driver Experience for alignment and consistency.
- Collaborate with Marketing Ops for campaign setup support and performance reporting.
Performance & Optimization
- Monitor campaign KPIs, engagement metrics, and segment-level results.
- Share learnings and recommendations with Marketing Ops, SVP of Marketing & HR, EVP of Commercial, Driver Experience Team.
- Use results to iterate and improve future campaign performance.
Education and Experience:
- 3–5 years minimum in B2B or blue-collar audience marketing (transportation or logistics a plus).
- Strong writing, layout, and project coordination skills.
- Experience with digital marketing execution and campaign management.
- Familiarity with HubSpot, Salesforce, Canva, and WordPress or similar tools.
- Prior experience managing junior team members or freelancers preferred.
- A proactive marketing generalist who thrives on turning goals into campaigns.
- A strong communicator with a talent for writing, storytelling, and messaging strategy.
- A relationship builder who can work across departments and build trust with Commercial and Driver Experience leaders.
- A mentor who can guide junior talent while executing at a high level.
- A resourceful, self-starter who’s comfortable juggling multiple deadlines in a fast-paced, entrepreneurial environment.
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to safely perform the essential functions of this job.
- Regularly required to talk and hear
- Ability to sit for extended periods of time
- Ability to perform desk-based computer tasks
Working Conditions:
- Normal office working conditions with medium noise level in an open environment
- Ability to work outside normal business hours, as needed
- Hybrid work schedule
Benefits/Perks:
- Competitive compensation
- Comprehensive Benefits package:
- Medical, Prescription, Dental, Vision
- Life, AD&D, & Disability insurance
- Employee Assistance Program
- Financial planning
- 401(k) plan with up to 6% company match
- Paid Time Off
- Flexible work arrangements
- Internal Mobility & professional development opportunities
- Tuition assistance
- Bonus Eligibility