What are the responsibilities and job description for the Social Marketing Manager – GTM & Social Commerce position at WorkGenius Group?
Title: Social Marketing Manager – GTM & Social Commerce
Industry: Beauty Retail and Social Commerce
Location: Bolingbrook, IL
Duration: 6 months
Responsibilities
ref_id: ec9e1507-ae77-43a2-9924-2201dd30dbd7
Industry: Beauty Retail and Social Commerce
Location: Bolingbrook, IL
Duration: 6 months
Responsibilities
- Lead go-to-market strategy, planning, and execution for TikTok Shop brand launches, product launches, integrated campaigns, seasonal initiatives, and tentpole events.
- Develop holistic launch plans integrating creator and affiliate marketing, social commerce, livestream shopping, and owned channels such as websites, email, and push notifications.
- Partner with Creator/Affiliate Marketing teams and external partners on affiliate creator strategies, product seeding, paid creator partnerships, influencer activations, and seller/creator LIVE events.
- Own launch operations, including the TikTok Shop GTM calendar, milestones, deliverables, cross-functional dependencies, launch readiness, and execution timelines.
- Track campaign performance and business metrics; maintain reporting, launch trackers, process documentation, and workflows while identifying opportunities to improve the TikTok Shop experience.
- 3–5 years of experience in social marketing, integrated marketing, GTM strategy, influencer marketing, affiliate marketing, or social commerce; a bachelor’s degree or equivalent experience is preferred.
- Demonstrated experience developing and executing integrated marketing strategies for brand or product launches and major campaigns across social, e-commerce, email, digital media, and owned channels.
- Strong understanding of affiliate marketing, creator partnerships, influencer campaigns, product seeding, paid creator activations, TikTok Shop, livestream shopping, or creator-driven e-commerce.
- Proven ability to lead cross-functional initiatives, manage multiple stakeholders and workstreams, and combine strategic thinking with hands-on execution and project management.
- Excellent communication, organizational, and problem-solving skills; proficiency in Microsoft Office, particularly Excel and PowerPoint. Experience in beauty, retail, consumer products, or e-commerce is preferred.
- Go-to-market strategy
- TikTok Shop
- Social commerce
- Creator marketing
- Affiliate marketing
- Influencer marketing
- Livestream shopping
- Product launches
- Integrated marketing
- Cross-functional project management
ref_id: ec9e1507-ae77-43a2-9924-2201dd30dbd7
Salary : $50