What are the responsibilities and job description for the Freelance Senior Brand Manager position at WorkGenius Group?
Title: Freelance Senior Brand Manager
Industry: Consumer Packaged Goods
Location: Calabasas, CA
Duration: 3 months
Responsibilities
ref_id: 303711cd-3209-4939-92ac-38ade011100d
Industry: Consumer Packaged Goods
Location: Calabasas, CA
Duration: 3 months
Responsibilities
- Develop vision and strategy to grow the brand in the US market
- Lead annual strategy, plan & budget development
- Develop and execute 360 marketing and promotional strategy and plans, collaborating with internal teams and external agencies
- Monitor brand consumption and purchase dynamics through in-depth market data analysis
- Coach, develop and motivate 2 direct reports, providing feedback and leading reviews.
- Master's degree in Business or Marketing preferred
- 6 years of Marketing experience, ideally in a CPG company
- Experience in managing direct reports
- Strong analytical thinking & problem-solving skills
- Ability to build collaborative relationships with internal and external teams.
- Brand Management
- Marketing Strategy
- Market Analysis
- Team Leadership
- Consumer Insights
- Budget Management
- Collaboration
- Problem Solving
- Analytical Skills
- CPG Industry
ref_id: 303711cd-3209-4939-92ac-38ade011100d
Salary : $50