What are the responsibilities and job description for the Associate Creative Director position at WorkGenius Group?
Title: Associate Creative Director
Industry: Tech
Location: Miami, FL
Duration: 12 months
Responsibilities
ref_id: 277a00c5-7019-4f93-98a5-80cc37bc5268
Industry: Tech
Location: Miami, FL
Duration: 12 months
Responsibilities
- Lead the localization of English-language creative into culturally relevant Spanish-language marketing for U.S. Hispanic audiences
- Write compelling consumer-facing copy across multiple marketing channels, including digital, retail, web, and integrated campaigns
- Provide creative direction and oversight to a network of freelance writers and editors, ensuring quality, consistency, and brand alignment
- Partner closely with creative, brand, strategy, and marketing teams to develop high-quality localized campaigns and messaging
- Serve as a subject matter expert on U.S. Hispanic culture, providing guidance on audience insights, language preferences, and cultural relevance
- 10 years of experience in copywriting within an advertising agency, creative agency, or in-house brand team
- Proven experience leading creative projects and providing direction to writers, editors, or creative teams
- Exceptional copywriting and conceptual thinking skills across multiple marketing channels
- Native or near-native fluency in both English and Spanish with strong bilingual writing abilities
- Deep understanding of the U.S. Hispanic market, including regional language differences, cultural nuances, and varying levels of acculturation
- localization
- copywriting
- U.S. Hispanic market
- creative direction
- bilingual
- marketing campaigns
- collaboration
- cultural relevance
- consumer technology
- storytelling
ref_id: 277a00c5-7019-4f93-98a5-80cc37bc5268
Salary : $103