What are the responsibilities and job description for the Product Marketing Manager, AI and Agentic Products position at Workato?
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.
Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today's fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.
Why join us?Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Also, feel free to check out why:
Business Insider named us an "enterprise startup to bet your career on"
Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
Quartz ranked us the #1 best company for remote workers
Workato is looking for a Product Marketing Manager to help drive product marketing for Workato's AI and Agentic Products. The ideal candidate will be excited about both diving deep into the technical product details and crafting compelling narratives that communicate the unique differentiation and value of Workato's Agentic products.
Key Responsibilities:- Positioning and Messaging: Translate technical product features into unique positioning and differentiation. Develop a comprehensive understanding of customer personas, including CIOs, line-of-business leaders, and end-users. Craft compelling, precision messaging that communicates how Workato's Agentic products uniquely solve customer needs and accelerate their agentic strategy and vision.
- Enablement: Build and operationalize training and enablement to ensure sales and GTM teams can effectively communicate the unique differentiation of Workato's Agentic products. Equip sales with tools and content to accelerate deals and revenue, such as pitch decks, demos, and battlecards. Equip marketing with messaging and content to enable scalable GTM efforts and campaigns.
- Use Cases: Work closely with product teams to define and quantify the impact of new use cases that enable enterprises to transform their business and drive productivity with the power of AI agents.
- Product Launches: Plan and drive the execution of agentic product announcements. Collaborate cross-functionally with marketing, sales, product, and Workato leadership to ensure product launches for new agentic products are well-executed and achieve marketing and sales goals.
- Bachelor's degree in marketing, business, or a related field.
- 5 years of product marketing experience at a technology company
- Experience working at a fast-paced startup
- Experience marketing AI and agentic products to enterprise customers
- Experience marketing to line of business audiences
- Strong project management skills with the ability to manage multiple different simultaneous priorities
- Ability to work cross-functionally with both technical and GTM teams across sales, product, marketing, engineering, and more.
For California applicants, the pay for this role may range between $135,000 - $165,000 plus variable, benefits, perks, and equity.
#LI-NJ1
(REQ ID: 2294)
