Ecommerce Sales Marketing Manager

E-commerce Sales Marketing Manager

(Wooltari Position Name: Growth Marketing Part Leader "파트장")

Wooltari is looking for a talented, revenue-driven Marketing Professional to lead the globalization of K-Food. We are seeking a senior-level leader who can drive direct online sales, design high-converting promotional campaigns, and manage a high-performing marketing team to hit aggressive revenue targets.

Responsibilities

• Sales & Campaign Planning: Develop and execute comprehensive promotional calendars, seasonal sales events, and product launch strategies to directly drive D2C revenue growth.
• Revenue & KPI Management: Own the daily, weekly, and monthly online sales targets. Monitor sales performance and pivot promotional tactics in real-time to hit goals.
• Performance & ROI Marketing: Oversee paid media budgets (Meta, Google, etc.) with a strict focus on maximizing Return on Ad Spend (ROAS) and lowering Customer Acquisition Cost (CAC) to drive immediate sales volume.
• Digital Merchandising & Content: Supervise channel-specific content strategies (Email, SMS, Social Media) designed to convert prospects into buyers. Lead viral marketing and influencer campaigns that trigger direct impulse buys.
• E-commerce Storefront Sales: Optimize the Shopify D2C storefront for maximum sales conversion. Manage product placements, bundles, upselling tactics, and promotional pricing layouts.
• Team Leadership: Lead and motivate the marketing team to align all creative and analytical efforts toward overarching company sales targets.

Qualifications

• Experience: 5-7 years of experience in e-commerce marketing, with a proven track record of directly owning and hitting sales/revenue quotas.
• Technical Skills: Proficiency in managing Shopify as a commercial sales platform (setting up discounts, collections, and conversion apps).
• Languages: Native or professional fluency in both Korean and English (Required).
• Skills: Exceptional commercial mindset—balancing data-driven sales analysis with a strong instinct for what creative content drives consumer purchasing behavior.
• Leadership: Proven ability to lead cross-functional teams (creative, inventory, logistics) to execute high-stakes sales campaigns under tight deadlines.

Preferred Qualifications

• Platform Experience: Hands-on experience driving sales on external marketplaces like Weee!, Amazon, or TikTok Shop.
• Industry Knowledge: Deep understanding of the Food Industry (Food distribution, meal kits, cold-chain e-commerce).
• Mindset: A highly competitive, results-oriented professional who thrives on hitting sales targets in a fast-paced environment.

Benefits

• Competitive Salary ($85,000 – $95,000, Exempt position)
• Health, Dental, and Vision insurance
• Employee discounts on Wooltari products

Wooltari USA Inc. is an Equal Opportunity Employer. We celebrate diversity and are committed to providing an inclusive workplace for all employees. All applicants must be legally authorized to work in the United States. Wooltari provides reasonable accommodations for applicants with disabilities. To request an accommodation, please contact us at apply@wooltariusa.com. Employment with Wooltari USA Inc. is at-will, and this job posting does not constitute a contract or guarantee of employment.