What are the responsibilities and job description for the Marketing Manager position at Woolsey Construction?
Benefits:
About Woolsey Construction
Woolsey Construction San Diego is a premier luxury design-build firm specializing in custom homes, whole-home remodels, ADUs, and high-end outdoor living spaces across San Diegos most sought-after neighborhoods. Rooted in The Woolsey Way our commitment to clarity, craftsmanship, and care we deliver an exceptional client experience built on trust and transparency.
Position Overview
Were seeking a Marketing Manager to lead digital strategy, brand storytelling, and campaign execution for our growing design-build company. This role is ideal for a creative strategist who thrives in both high-level planning and hands-on implementation ensuring Woolsey Construction continues to stand out as San Diegos leader in luxury residential construction.
Key Responsibilities
- Company parties
- Competitive salary
- Opportunity for advancement
- Paid time off
- Training & development
About Woolsey Construction
Woolsey Construction San Diego is a premier luxury design-build firm specializing in custom homes, whole-home remodels, ADUs, and high-end outdoor living spaces across San Diegos most sought-after neighborhoods. Rooted in The Woolsey Way our commitment to clarity, craftsmanship, and care we deliver an exceptional client experience built on trust and transparency.
Position Overview
Were seeking a Marketing Manager to lead digital strategy, brand storytelling, and campaign execution for our growing design-build company. This role is ideal for a creative strategist who thrives in both high-level planning and hands-on implementation ensuring Woolsey Construction continues to stand out as San Diegos leader in luxury residential construction.
Key Responsibilities
- Develop and execute integrated marketing strategies aligned with The Woolsey Way and company growth goals.
- Oversee and manage the Woolsey Construction website including SEO optimization, content updates, landing pages, analytics tracking, and integration with CRM and lead forms.
- Plan and implement multi-channel marketing campaigns, including email, paid media, social, print, and local events.
- Manage the content calendar and production of creative assets (photo, video, and design) that reflect our craftsmanship and brand identity.
- Monitor campaign analytics, SEO performance, and web traffic metrics to measure ROI and optimize engagement.
- Collaborate cross-functionally with leadership, sales, and operations to ensure brand consistency and high-quality client communications.
- Identify PR, award, and partnership opportunities to enhance visibility in the luxury home and design-build market.
- Support website blog strategy and SEO-driven content that improves ranking for target keywords such as luxury custom homes San Diego, design-build remodeling, and ADU construction San Diego.
- Manage external vendors, photographers, and creative partners as needed.
- 35 years of experience in marketing, preferably in construction, real estate, architecture, or luxury design industries.
- Proven success in SEO, website management, and Google Analytics / Search Console.
- Experience with CRM systems, email automation, and digital advertising platforms.
- Familiarity with Adobe Creative Cloud (Photoshop, InDesign, Illustrator) and WordPress or similar CMS.
- Strong writing, communication, and project management skills with exceptional attention to detail.
- A passion for design, storytelling, and building meaningful client experiences.
- Positive, proactive, and collaborative embodying The Woolsey Way of excellence, integrity, and care.