What are the responsibilities and job description for the Sales Consultant position at Woody Anderson Ford?
Our mission is simple: to create an uncommonly exceptional experience for guests’ automotive needs. Woody Anderson Ford was founded in 1961 on the principles of integrity, accountability, and teamwork. We are a locally owned dealership with a family friendly culture.
What We Offer
Health Insurance with Optional Vision and Dental Insurance
Closed on Sundays
Paid Vacation
Paid Company Holidays
Paid Training
Work-Life Balance
Ongoing Professional Development
Employee Discounts
Family-Friendly and Inclusive Team Culture
Career Growth and Internal Promotions
Responsibilities
Customer Engagement & Sales Process
What We Offer
Health Insurance with Optional Vision and Dental Insurance
- Employer Provided Life Insurance
Closed on Sundays
Paid Vacation
Paid Company Holidays
Paid Training
Work-Life Balance
Ongoing Professional Development
Employee Discounts
Family-Friendly and Inclusive Team Culture
Career Growth and Internal Promotions
Responsibilities
Customer Engagement & Sales Process
- Greet customers promptly and professionally in the showroom, on the lot, and through digital leads.
- Conduct needs assessments to understand customer preferences, budget, and vehicle requirements.
- Present new and pre-owned vehicles, highlighting features, benefits, and value propositions.
- Facilitate test drives and explain vehicle technology, safety features, and warranty options.
- Guide customers through the full sales process, from initial contact to vehicle delivery.
- Meet or exceed individual sales volume, gross profit, and performance objectives.
- Follow dealership sales processes and best practices to ensure consistency and accountability.
- Maintain accurate deal documentation and ensure timely submission of all required paperwork.
- Support dealership initiatives, promotions, and manufacturer programs.
- Deliver a transparent, professional, and pressure-free buying experience.
- Maintain strong NPS (Net Promoter Score) performance through exceptional customer care.
- Follow up with customers after delivery to ensure satisfaction and address questions or concerns.
- Build long-term relationships to drive repeat business and referrals.
- Handle customer objections or concerns professionally and escalate when appropriate.
- Actively market oneself as a representative of Woody Anderson Ford through approved channels.
- Utilize social media, digital tools, and personal networking to generate leads in alignment with dealership guidelines.
- Participate in dealership-approved community events, promotions, and outreach initiatives.
- Represent Woody Anderson Ford in a professional, positive, and brand-consistent manner at all public-facing events.
- Support dealership marketing campaigns by sharing approved content and engaging with the local community.
- Maintain up-to-date knowledge of all new and used inventory, including features, pricing, and availability.
- Stay informed on manufacturer incentives, financing programs, and dealership promotions.
- Work with inventory managers to locate vehicles that meet customer needs.
- Assist with merchandising efforts such as vehicle placement, cleanliness, and presentation.
- Respond promptly and professionally to internet, phone, and text inquiries.
- Use the dealership CRM to track customer interactions, follow-ups, and appointment scheduling.
- Maintain accurate customer records and activity logs.
- Support online sales initiatives and digital retailing tools as required.
- Work closely with Sales Managers to structure deals and ensure compliance with dealership policies.
- Coordinate with Finance Managers to ensure a smooth transition to the finance process.
- Support the delivery team to ensure vehicles are clean, fueled, and ready for delivery.
- Participate in sales meetings, training sessions, and dealership events.
- Attend required sales training and manufacturer certification programs.
- Stay compliant with dealership policies, legal regulations, and ethical sales standards.
- Maintain a professional appearance and conduct at all times.
- Continuously develop product knowledge and sales skills.
- High school diploma or the equivalent
- Minimum 2 years of commissioned sales experience
- Previous automotive sales experience preferred, but not required
- Strong communication, interpersonal and customer service skills
- Ability to work flexible hours, including evenings and weekends
- Self-motivated with a strong desire to succeed in a performance-based environment
- Comfortable using CRM systems, digital tools and technology
- Valid driver's license and good driving record