Director of Sales

We are seeking a strategic and highly driven Director of Sales to lead revenue growth across our multi-brand portfolio, including WonderFold, WonderFold Outdoor, and WonderFold Pet. This leader will own the sales strategy across all wholesale and retail channels, build strong partner relationships, and develop a high-performing sales organization to accelerate long-term growth in the US market.

This is a key leadership role that partners closely with executive leadership, marketing, product, and operations to shape go-to-market strategy, expand market presence, and maximize revenue opportunities.

Essential Functions/Responsibilities:

Drive Sales Strategy & Growth

• Develop and execute an annual, multi-channel sales strategy to deliver aggressive revenue growth targets
• Define clear KPIs, forecasting models, and performance goals across all sales channels
• Build channel segmentation strategies and tailor approaches by customer type, account, and product line
• Identify new market opportunities, categories, and licensing pathways to expand brand reach

Build & Grow Key Retail Partnerships

• Lead relationships with major retail partners and key specialty accounts
• Negotiate high-impact programs and agreements that drive revenue, strengthen partnerships, and improve profitability
• Develop tailored growth strategies for top accounts and ensure strong execution across in-store and digital channels
• Conduct regular engagement with key accounts and field sales teams to strengthen relationships and drive performance

Lead a High-Performing Sales Organization

• Lead, coach, and develop a team of Sales Account Managers, and Sales Support
• Establish strong operating rhythms including weekly alignment, forecasting, and performance tracking
• Build a culture of accountability, ownership, and continuous improvement

Drive Insight-Backed Decision Making

• Analyze sales performance, market trends, pricing, and competitive landscape to inform strategy
• Translate data into actionable insights and present recommendations to executive leadership
• Set annual and quarterly targets for wholesale and key account channels

Partner Cross-Functionally to Win in Market

• Collaborate with Marketing to develop impactful, account-specific campaigns and trade programs
• Partner with Product Development to align assortment strategy with market demand and provide feedback on new product direction
• Work with Operations to ensure seamless execution of wholesale orders and launches
• Support successful go-to-market execution for new product introductions and expansion initiatives

Influence at the Executive Level

• Own visibility into wholesale performance and provide strategic updates to executive leadership
• Contribute to annual planning, revenue forecasting, and budget development
• Develop incentive and performance programs that motivate and align the sales organization

Required Skills/Abilities:

• Proficient with Microsoft Office Suite/Google Workspace or related software.
• Excellent verbal and written skills.
• Ability to type 60 words per minute.
• Ability to maintain confidential information.
• Excellent organizational skills and attention to detail.
• Excellent analytical and problem solving skills.

Education and Experience:

• 8 years of progressive sales experience, with at least 3–5 years in a leadership role
• Proven track record of driving revenue growth and exceeding sales targets
• Strong strategic thinking, analytical skills, and business acumen
• Experience building and managing high-performing sales teams
• Excellent communication, leadership, and negotiation skills
• Juvenile industry experience will be a plus

EEO Statement:

E-Solutions is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, military status, or national origin, or any other characteristic protected under applicable federal, state, or local law.

This job description is provided to outline what is expected of the employee in this role during their employment with E-Solutions and is not to be construed as an employment contract or guarantee of continued employment. This job description is not designed to be all-inclusive of the responsibilities, duties, and activities of the position, this is subject to change.