Sales Director

Director of Sales 

Location: [On-site / Hybrid / Remote]

Department: Sales

Reports to: SVP of Operations & Business Strategy 

Role Overview 

The Director of Sales – New Business Development is responsible for driving top-line growth through the acquisition of new strategic accounts across activewear, athleisure, fashion, and performance apparel categories. This individual will play a critical role in expanding our global customer base by leveraging a deep understanding of circular knit manufacturing, fabric innovation, and full-package production capabilities. 

This role is highly entrepreneurial and requires a proven operator who can open doors, build relationships with key decision-makers, manage a multi-channel p and convert opportunities into long-term, scalable partnerships. 

Key Responsibilities 

New Business Development 

• Identify, target, and secure new accounts across: Activewear & performance brands 
• Athleisure companies 
• Contemporary and fashion apparel brands 
• Sportswear and fleece-focused brands 
• Build and manage a robust pipeline of qualified opportunities through multiple sectors across North America and global markets 
• Drive the full sales lifecycle: prospecting → pitching → sampling → costing → closing 
• Manage and optimize multi-channel deal development flows with Hubspot, including lead generation, opportunity tracking, customer segmentation, workflow 
• automation, and sales forecasting across wholesale, private label and international channels. 
• Leverage AI-driven tools and platforms to streamline market research, competitive analysis, prospect identification, outreach personalization, and lead qualification in order to accelerate pipeline growth and improve conversion rates 
• Develop scalable outbound business development strategies utilizing CRM automation, LinkedIn prospecting, email sequencing, and AI-assisted engagement tools to increase speed-to-market and sales efficiency 

Strategic Account Acquisition 

• Develop relationships with senior leaders across design, sourcing, and merchandising teams 
• Position the company as a preferred end-to-end manufacturing partner: Fabric innovation (circular knits, performance blends, fleece) 
• Product development and design support 
• Full-package production and global sourcing 
• Convert initial opportunities into long-term, high-volume programs 

Go-To-Market & Sales Strategy 

• Define and execute a targeted go-to-market strategy for key verticals and brand tiers 
• Partner with leadership to prioritize strategic accounts and market segments 
• Represent the company at industry events, trade shows, and key customer meetings (domestic and international) 

Cross-Functional Collaboration 

• Work closely with: 

• Product Development teams to align on customer needs and innovation 
• Sourcing and production teams to ensure feasibility and execution 
• Finance and operations on pricing, margins, and contract structure 

• Drive alignment from initial concept through production handoff 

Pipeline & CRM Management 

• Build and maintain a disciplined pipeline within CRM (e.g., HubSpot) 
• Track all activities, opportunities, and key milestones 
• Provide accurate forecasting and regular reporting on pipeline health and conversion 

Market Intelligence & Positioning 

• Stay ahead of trends in: Performance fabrics and circular knit innovation 
• Sustainability and compliance (BSCI, WRAP, certifications) 
• Global sourcing and manufacturing shifts 
• Translate market insights into actionable sales strategies 

Qualifications 

Experience 

• 7–12 years in sales or business development within apparel manufacturing or textiles 
• Proven track record of acquiring and scaling new business accounts 
• Strong network within activewear, athleisure, and fashion brands 

Technical Expertise 

• Deep knowledge of: Circular knit fabrics (jersey, fleece, rib, performance blends) 
• Fabric development and costing 
• Full-package (FPP) manufacturing and global supply chains 
• Experience working with offshore production (China, Vietnam, SE Asia, etc.) 

Skills & Leadership Traits 

• Exceptional relationship-building and communication skills 
• Strong commercial acumen and negotiation ability 
• Ability to operate both strategically and tactically 
• Highly self-motivated, entrepreneurial, and results-driven 
• Transparent communicator who sets clear expectations and follows through 
• Deep sense of ownership — cares about customers, product, and internal alignment 
• Resourceful problem-solver who thrives in fast-moving, ambiguous environments 
• Collaborative partner across PD, sourcing, finance, and operations 
• Resilient, persistent, and committed to long-term partnership building 

Key Success Metrics (KPIs) 

• New revenue generated (monthly / quarterly / annual) 
• Number of new accounts onboarded 
• Pipeline value and conversion rate 
• Program scale (volume growth per account) 
• Speed-to-close and development cycle efficiency 

Why This Role 

• Opportunity to drive growth for a vertically integrated manufacturing platform 
• Access to best-in-class circular knit capabilities and fabric innovation 
• Ability to build and scale a high-impact customer portfolio 
• Direct exposure to executive leadership and strategic decision-making 

Compensation 

• Competitive base salary aggressive performance-based commission structure 
• Incentives tied directly to revenue growth, contribution margin and account scale