What are the responsibilities and job description for the Associate Brand Activation Manager position at Women of the Vine & Spirits?
Company
Deutsch Family Wine & Spirits
Location
Stamford, CT
Other
Other
Apply
CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023, 2024 and 2025.
Deutsch Family Wine & Spirits is currently seeking an Associate Brand Activation Manager to support a broad portfolio of wine brands, including fine wine. Reporting to the Senior Brand Manager, this role plays a key part in executing brand strategies and below the line programming, serving as a day to day brand steward, and supporting trade and sales initiatives across the portfolio. This role partners closely with internal cross functional teams and external agencies to bring brand plans to life, build brand awareness, and support market growth. This position is based out of our Stamford, CT office and offers flexible work arrangements (requiring in person collaboration 2 days per week).
Responsibilities
Deutsch Family Wine & Spirits
Location
Stamford, CT
Other
Other
Apply
CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023, 2024 and 2025.
Deutsch Family Wine & Spirits is currently seeking an Associate Brand Activation Manager to support a broad portfolio of wine brands, including fine wine. Reporting to the Senior Brand Manager, this role plays a key part in executing brand strategies and below the line programming, serving as a day to day brand steward, and supporting trade and sales initiatives across the portfolio. This role partners closely with internal cross functional teams and external agencies to bring brand plans to life, build brand awareness, and support market growth. This position is based out of our Stamford, CT office and offers flexible work arrangements (requiring in person collaboration 2 days per week).
Responsibilities
- Own below the line annual programming from briefing through execution, including timelines, asset coordination, cross functional alignment, and post activation recaps
- Manage day to day Shopper Marketing Agency coordination, including timelines, inputs, and feedback routing, escalating strategic decisions as needed
- Lead vintage release tracking and wine scoring submissions, including end to end process ownership and calendar management across portfolio wine brands
- Support the development, publishing, and maintenance of sales and trade materials (trade standards, tools of trade, technical sheets) for key brands
- Serve as a sales liaison by translating brand priorities into clear, timely tools and guidance for the field and ensuring feedback flows back to the brand team
- Manage product information and content updates across internal systems and product apps, partnering with IT as needed (including DASH)
- Conduct market and competitive performance analysis using syndicated data, brand research, and competitive assessments to surface actionable insights
- Partner with Insights, Business Intelligence, and Channel Marketing teams to identify growth opportunities and ensure brand standards are upheld across all channels