Demo

eCommerce Product Owner

Wolverine Worldwide
Rockford, MI Full Time
POSTED ON 9/18/2025
AVAILABLE BEFORE 10/17/2025
Current employees, please apply in Workday.

The role of the Digital Product Team at Wolverine Worldwide is to create value for our customers by developing outstanding omnichannel experiences and internal digital products. Our vision is to create a best-in-class set of tools to enable each of our brands to cater for the individual needs of their customers.

As eCommerce Product Owner, you'll play a key role in driving and delivering our digital strategy for our brands' customers across the omnichannel journey. You'll sit side-by-side with brand stakeholders and product leadership to understand the unique needs and goals of those brands and their customers. Once you have that vision, you'll work with UX designers, researchers, and developers to take that vision and see it into reality through our Agile delivery process. You’ll prioritize features, manage the product backlog, and make data-driven decisions to enhance the user experience and drive business growth.

  • Strategy
    • Build and execute 1–12-month product strategies within your domain, translating high-level strategic initiatives into actionable product plans. Focus on delivering near-term value while maintaining alignment with the overarching product vision.
Roadmap

  • Develop and maintain detailed tactical roadmaps for your specific product area that reflect and support the priorities outlined in the master roadmap. These tactical-level roadmaps guide sprint planning, backlog prioritization, and feature delivery.
  • Ensure alignment with the broader product strategy and collaborate with Sr. Product Managers and cross-functional teams including UX and architecture to manage dependencies and execution

Vendor Relationships

  • Manage day-to-day vendor interactions within your product area.
  • Collaborate with assigned vendors to ensure timely and effective execution of deliverables. Monitor tactical performance and escalate strategic concerns to Sr. Product Managers as needed

Monitoring Metrics

  • Regularly tracking and reporting of product-specific metrics are essential for gaining insights into performance and identifying areas for improvement in your specific product area.
  • Utilize data to inform strategic decisions, focusing on actionable insights that drive results.
  • Additionally, you will identify optimization opportunities by analyzing trends and patterns and effectively communicate the health of your area of work to stakeholders, ensuring transparency and alignment within the organization- The expectation is to gradually develop towards this requirement, rather than having everything fully implemented from day one

General

  • Create clear user stories and manage sprint execution.
  • Collaborate with UX partners to implement research findings into product solutions.
  • Collaborate with UX on identifying the UX needs for the upcoming sprints and A/B testing within your product area.
  • Ensure backlog hygiene and ticketing standards are maintained. Monitor bug ratios and budget burn-down.
  • Communicate progress and blockers within your team and to relevant stakeholders.
  • Support management and training within your scope

Knowledge, Skills And Abilities Required

  • 2 Year track record of successfully delivering initiatives as a Product Owner or Product Manager, preferably in eCommerce.
  • An understanding of Agile software delivery.
  • Ability to balance the needs of multiple sets of customers to drive clear priorities.
  • You are a clear and confident communicator, both verbally and written. You can craft compelling narratives to share your ideas at every level of an organization.
  • You are able to quickly establish rapport and build relationships with stakeholders and team members across the globe.
  • You are data-driven with a proven ability to leverage A/B testing and analytics to drive informed, strategic choices.
  • You have excellent organizational skills and attention to detail; allowing you to effectively manage multiple priorities, break big projects into consumable pieces and prioritize them according to value.
  • 4-year University Degree or equivalent experience

Working Conditions

Normal office environment.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

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