Marketing Specialist

The Integrated Campaign & Content Specialist is responsible for executing multi-channel marketing campaigns that drive engagement and event participation. This role owns the promotion of key events and extends thought leadership into effective, campaign-ready content.

You will build and execute campaigns, develop content from webinars and interviews, and ensure marketing programs are delivered with clarity and consistency across channels.

Key Responsibilities

1. Campaign Ownership (Primary Focus)

• Own end-to-end execution of event marketing campaigns, including:
  • CCH Connections (flagship event)
  • CCH Innovations (prospecting event)
  • Additional event programs (e.g., GetWise, ATX Virtual Conference)
• Build and execute campaign elements such as:
  • Email marketing programs
  • Landing pages and registration flows
  • Supporting promotional content
• Manage timelines, coordinate with Demand Generation and other teams as needed, and ensure campaigns are delivered on time and aligned to objectives
• Build and update campaign-related web pages using established templates and standards as part of campaign execution

2. Thought Leadership & Content Activation

• Transform internal content into usable marketing assets, including:
  • Webinars email copy, landing page content, short-form assets
  • Interviews blog drafts, campaign messaging, supporting content
  • Long-form content derivative campaign assets
• Work with internal stakeholders to extract key ideas and translate them into clear, audience-relevant messaging
• Ensure content is practical, deployable, and aligned to campaign needs
• Support campaign execution by developing and refining content across email, web, and other channels

What Success Looks Like

• Event campaigns are executed on time and contribute to registration goals
• Source content (webinars, interviews, etc.) is consistently transformed into effective campaign assets
• Campaign elements are delivered with quality, consistency, and minimal rework
• Marketing programs are executed reliably and show up in-market as intended

Qualifications

• 3-5 years of experience in marketing, campaign execution, or content development (or equivalent experience)
• Experience executing marketing campaigns across email, web, or digital channels
• Strong writing and editing skills, with the ability to adapt messaging for different formats
• Ability to manage multiple priorities and execute with a high degree of ownership
• Comfortable working with content sources such as webinars, interviews, or long-form materials
• Experience using marketing tools or CMS platforms is a plus

Who You Are

• Comfortable owning execution across campaigns and content
• Detail-oriented and reliable, with a strong sense of accountability
• Able to work across multiple projects without losing focus or quality

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

Salary : $57,400 - $98,350