What are the responsibilities and job description for the Retention Marketing/Ad Creative position at WOLFpak?
Retention Marketing / Ad Creative
Full Time — Onsite in Costa Mesa, CA
Salary: $50,000–$70,000 per year
About WOLFpak
WOLFpak is a family‑owned backpack brand founded in 2020 in Southern California. Known for trend-forward designs, fresh colorways, and signature personalized patches, we blend bold style with practical function. Learn more at WOLFpak.com.
Role overview
We’re hiring a full‑time, on‑site Retention Marketing / Ad Creative specialist to plan, produce, and optimize creative for retention channels (email, SMS, owned social, and on-site) and paid ad creative. You’ll drive lifetime value, reduce churn, and increase repeat purchase through compelling creative and data‑driven testing.
Key responsibilities
- Develop creative concepts and assets for email, SMS, owned social, on-site content, and paid ads aligned to retention and lifecycle goals.
- Collaborate with design, photography, product, and marketing teams to execute campaigns that drive repeat purchases and CLTV.
- Produce and adapt creative variants for A/B and multivariate testing across channels.
- Analyze campaign performance and customer cohorts; iterate creative based on results and segmentation insights.
- Manage creative production schedules, asset libraries, and creative briefs.
- Ensure brand consistency and strong creative performance across all touchpoints.
- Support creative strategy for lifecycle flows, win‑back, VIP, and reactivation programs.
Qualifications
- 2 years experience in retention, lifecycle, or CRM marketing with hands‑on creative development.
- Strong understanding of email & SMS best practices, ad creative formats, and channel-specific design constraints.
- Experience creating assets for paid social and on‑platform ads (Facebook, Instagram, TikTok).
- Proficiency with creative brief development and working with designers/photographers.
- Analytical mindset: comfortable with A/B testing, reporting, and using data to inform creative decisions.
- Excellent project management and communication skills.
- Familiarity with retention tools (e.g., Klaviyo, Attentive, Postscript) and ad platforms a plus.
- Knowledge of the athletic/fitness or accessories market is a plus.
Core skills
Retention Marketing, CRM, Email Marketing, SMS Marketing, Ad Creative, A/B Testing, Creative Strategy, Creative Briefing, Channel Optimization, Analytics.
Salary : $50,000 - $70,000