What are the responsibilities and job description for the Senior Brand Manager, Innovation Marketing position at WK Kellogg Co?
At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 120 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.
As a Senior Brand Manager, Innovation Marketing, you’ll drive innovation plans that deliver results for iconic cereal brands such as Special K, Rice Krispies, Raisin Bran and Frosted Mini Wheats! We’re looking for someone who is naturally curious and constantly looking for ways to innovate beyond the status quo. You’ll use your analytical skills to identify and solve problems that others may not realize exist. You’ll use your collaboration skills to work closely with Brand Marketing and other members of the cross-functional team such as Insights, Sales, R&D, Supply Chain and Finance.
This is a Hybrid role. The person must commute within 200 miles of our Battle Creek, Michigan Headquarters and will be expected to be in office one consecutive Tuesday/Wednesday each month. This job requires some travel (up to 10%).
Here’s What You’ll Be Doing
Salary Range: $143,600 - $179,500
Salary pay ranges are determined by role and level. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.
At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best — physically, financially, emotionally, and socially.
Although subject to change, the below are the benefits currently offered in association with this position:
Our comprehensive and competitive benefits not only deliver value to you and your family but also offer choice to meet your unique needs and knowledge to empower confident decision-making.
About Wk Kellogg Co
At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com.
If we can help you with a reasonable accommodation throughout the application or hiring process, please email TalentAssist@wkkellogg.com
THE FINER PRINT
The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
For US Applicants
Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this link.
Let’s create gr-r-reat days,
WK Kellogg Co Recruitment
As a Senior Brand Manager, Innovation Marketing, you’ll drive innovation plans that deliver results for iconic cereal brands such as Special K, Rice Krispies, Raisin Bran and Frosted Mini Wheats! We’re looking for someone who is naturally curious and constantly looking for ways to innovate beyond the status quo. You’ll use your analytical skills to identify and solve problems that others may not realize exist. You’ll use your collaboration skills to work closely with Brand Marketing and other members of the cross-functional team such as Insights, Sales, R&D, Supply Chain and Finance.
This is a Hybrid role. The person must commute within 200 miles of our Battle Creek, Michigan Headquarters and will be expected to be in office one consecutive Tuesday/Wednesday each month. This job requires some travel (up to 10%).
Here’s What You’ll Be Doing
- Strategic Planning – Own the brand’s 3–5-year innovation vision and roadmap by bringing an insight and data‑backed point of view, translating strategy into clear priorities and actions.
- Idea Development – Lead end‑to‑end innovation from insight to concept to launch, translating consumer and market insights to deliver ideas aligned with the brand’s strategy and growth ambitions.
- Innovation Business Management – Own the business management of innovation projects, leading cross‑functional commercial readiness to ensure strong at‑shelf and in‑market execution.
- Solution Implementation – Apply analytical rigor and marketing fundamentals to identify challenges, develop solutions, and execute innovation plans that drive results.
- Bachelor’s degree is required, preferably in Marketing or a related field.
- MBA or master’s degree in marketing, Business Management, or a related discipline preferred.
- Proven ability to set strategy and execute in ambiguous, fast‑moving environments, driving agility, leading change, and mobilizing cross‑functional teams to address evolving market needs.
- Demonstrated strength across core marketing competencies, including positioning, brand development, innovation, and project leadership.
- Significant experience managing P&L and product portfolios, with a track record of success across multiple brands.
- Minimum of 5–10 years of brand marketing experience.
- Prior experience in the consumer-packaged goods industry, preferably within food or beverage.
Salary Range: $143,600 - $179,500
Salary pay ranges are determined by role and level. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.
At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best — physically, financially, emotionally, and socially.
Although subject to change, the below are the benefits currently offered in association with this position:
- Incentive Plan bonus eligibility
- Health, dental and vision insurance
- Savings and Investment Plan with Company match and contribution
- Paid Time Off (includes paid sick time)
- 11 Paid Holidays
- Life Insurance, AD and D Insurance and STD/LTD
- Tuition reimbursement, adoption assistance for eligible employees
- Employee recognition program
Our comprehensive and competitive benefits not only deliver value to you and your family but also offer choice to meet your unique needs and knowledge to empower confident decision-making.
About Wk Kellogg Co
At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com.
If we can help you with a reasonable accommodation throughout the application or hiring process, please email TalentAssist@wkkellogg.com
THE FINER PRINT
The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
For US Applicants
Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this link.
Let’s create gr-r-reat days,
WK Kellogg Co Recruitment
Salary : $143,600 - $179,500