What are the responsibilities and job description for the Senior Manager - Business Development position at WithCoverage?
Location: New York, NY
Job Type: Full-Time
About WithCoverage:
WithCoverage replaces the traditional insurance brokerage with AI-supercharged risk management designed for the modern economy.
We partner with hundreds of high-growth, category-defining companies, including GoPuff, Eight Sleep, Bombas, Chomps, and Blank Street Coffee. Our clients span iconic consumer brands, hospitality leaders, GCs, advanced manufacturers, and next-generation defense contractors. They operate in complex risk environments and need a partner that can move at their speed.
Instead of a fragmented, manual brokerage stack, we have built a new category: elite risk advisors operating on top of proprietary technology. Our in-house Agency Management System gives our team and AI agents full visibility into policies, exposures, claims, billing, and commissions. This platform enables deep automation, better decisions, and a fundamentally higher standard of service.
WithCoverage was founded by JD Ross (co-founder of Opendoor) and Max Brenner (Bain, Compound). We have raised over $43M from leading investors including Sequoia, 8VC, Khosla Ventures and Crystal Venture Partners.
Our ambition is not to build a better brokerage. It is to redefine how risk is managed across the economy.
Why Join Us:
- Grow Faster – We're scaling quickly, giving you significant opportunities to learn, lead, and shape your career and the company's future.
- Work That Matters – We protect the world's most innovative brands: consumer icons, hospitality leaders, next-gen defense contractors, and US manufacturers.
- Redefine an Industry – Insurance is one of the largest, slowest-moving markets. We rewrite the playbook with proprietary technology, automation, and AI.
- Financial Rewards – We hire the best and invest in you. That means competitive comp, meaningful equity, and excellent benefits. We believe strongly in internal promotion and lay out a plan for everyone's career growth.
As Senior Manager of Business Development, you will own the strategy, performance, and evolution of WithCoverage's outbound motion. We are currently booking hundreds of meetings with a small team and seeing tremendous success. This is a senior leadership role responsible for building a world-class BDR organization across multiple centers of excellence (currently Salt Lake and Devner) that consistently generates high-quality pipeline for the sales team. We've built the tools to move quickly and effectively, now we need to build the processes that allow us to scale from 10 to 25 to 50 BDRs, ideally by this time next year.
You will move beyond day-to-day management and instead focus on scaling systems, developing leaders, refining GTM strategy, and aligning outbound efforts with company-wide growth goals. While you'll stay close to execution, your primary mandate is to design a repeatable, data-driven outbound engine that can scale with the business.
You'll partner closely with Sales, Growth, Marketing, and Leadership to ensure outbound is tightly integrated into the broader go-to-market strategy.
What You'll Do:
Own Outbound Strategy & Pipeline Generation
- Define and execute the company's outbound strategy across segments, industries, and ICPs
- Own top-of-funnel pipeline targets and ensure consistent, high-quality pipeline generation
- Continuously refine targeting, messaging, and channel mix to improve efficiency and conversion
- Hire, develop, and lead a team of BDR managers and individual contributors
- Design org structure, capacity planning, and career progression frameworks
- Establish a strong leadership bench and scalable coaching infrastructure
- Set and manage KPIs across the funnel (activity, conversion, pipeline, and revenue contribution)
- Implement reporting systems and dashboards to track performance and inform decisions
- Identify gaps and implement process improvements to increase output and efficiency
- Work closely with Sales leadership to align pipeline quality and revenue goals
- Collaborate with Growth/Marketing on messaging, campaigns, and ICP refinement
- Provide feedback loops from outbound to inform product positioning and GTM strategy
- Develop and iterate best-in-class outbound messaging frameworks and playbooks
- Leverage data and experimentation to continuously improve outreach performance
- Ensure consistent execution quality across all outbound channels
- Experienced leader: Capable Leader: demonstrated excellence in executing top of funnel motions, experience leading BDRs or BDR managers
- Builder mindset: You don't just lead by what the spreadsheets tell you, you get in the weeds and figure things out to develop a scalable, repeatable system and process
- Metrics driven: You understand the KPIs that drive an outbound BDR organization. Strong command of pipeline analytics, funnel metrics, and what great looks like
- Cross-functional influencer: Experience working closely with Sales, Marketing, and executive teams
- High standards: You set a high bar for performance, accountability, and culture
- Adaptable & fast-moving: Thrive in high-growth, ambiguous environments
What We Offer:
- Competitive compensation that may include equity
- Flexible paid time off
- Comprehensive benefit plans for medical, dental, vision, life, and disability
- Flexible Spending Accounts (FSAs): Health Care FSA and Dependent Care FSA
- Commuter Savings Account
- Human Interest: 401(k) provider
- Time Off: Sick Leave, Family and Medical Leave, Flexible Time Off
- Paid Holidays: Observance of all major national holidays
- A curated in-office employee experience, designed to foster community, team connections, and innovation, that also includes catered lunches in the office on Fridays for in-office workers
- Collaborative, transparent, and fun culture
Salary : $175,000 - $2,250,000