Senior Paid Media Specialist

Paid Ads Specialist / Media Buyer

Pay: $27.00 – $37.00 per hour
Job Type: Full-time
Work Location: In person
Location: El Monte, CA 91731

Role Overview

Wishare Media Group is looking for a hands-on Paid Media Specialist / Media Buyer to manage paid advertising campaigns for DTC and ecommerce brands.

This role is focused on daily ad account management, campaign setup, optimization, reporting, and creative testing. We are looking for someone who has real experience running ads, reading performance data, and making clear decisions based on results.

This is not a strategy-only role. The right person should be comfortable going into ad accounts every day, checking performance, adjusting budgets, testing creatives, and working with the creative team to improve results.

Key Responsibilities

• Set up, launch, and manage paid ad campaigns across platforms such as Meta, TikTok, Google, YouTube, and other relevant platforms.
• Monitor campaign performance daily, including spend, ROAS, CPA, CTR, CPM, CPC, CVR, revenue, and conversion performance.
• Adjust budgets, audiences, placements, bids, and campaign structure based on performance.
• Test different creatives, hooks, angles, offers, audiences, and ad formats.
• Identify when ads are underperforming and explain possible reasons.
• Work with the creative team to provide feedback on ad creatives based on data.
• Help identify creative fatigue and recommend when new creatives are needed.
• Prepare weekly performance updates and summarize what is working, what is not working, and what should be tested next.
• Maintain clean campaign naming, budget tracking, reporting sheets, and account organization.
• Support tracking setup and troubleshooting when needed, including pixels, UTMs, GA4, Shopify, or Google Tag Manager.
• Manage multiple campaigns or accounts in a fast-paced agency environment.

Requirements

• 2 years of hands-on paid media buying experience.
• Experience managing Meta Ads is required.
• Experience managing Google Ads is required.
• TikTok Ads experience is preferred.
• Experience with DTC, ecommerce, or agency accounts is strongly preferred.
• Strong understanding of ROAS, CPA, CTR, CPM, CPC, CVR, attribution, and budget pacing.
• Comfortable analyzing campaign data and making optimization decisions.
• Able to give clear creative feedback based on ad performance.
• Detail-oriented, organized, and able to manage multiple campaigns at the same time.
• Strong communication skills and ability to work with creative and internal teams.
• Able to work on-site in El Monte, CA five days per week.

Preferred Qualifications

• Experience with Shopify brands.
• Experience with Meta Pixel, TikTok Pixel, GA4, GTM, or UTM tracking.
• Experience working with short-form video ads, UGC ads, influencer content, or paid social creatives.
• Previous marketing agency experience.
• Experience managing multiple ad accounts or clients at the same time.
• Mandarin Chinese language ability is a plus but not required.

Compensation

Pay range is $27.00 – $37.00 per hour, depending on experience and skill level.

Candidates with 2–3 years of hands-on paid media buying experience are generally considered for the $27–$30/hour range.

Candidates with 4–6 years of experience and stronger account ownership, optimization, reporting, and creative testing experience may be considered for the $35–$37/hour range.

Final compensation will be based on platform experience, account ownership, monthly ad spend managed, DTC/ecommerce experience, agency experience, and ability to provide performance-based creative feedback.

What We’re Looking For

We are looking for someone who can actually run ads, not just talk about strategy.

The right candidate should be able to check accounts daily, notice issues early, explain performance clearly, and work with the creative team to test better ads. You should understand that ad performance is not only about targeting or budget — creative, offer, landing page, audience, and tracking all matter.

This role is a good fit for someone who is hands-on, detail-oriented, data-driven, and comfortable moving quickly in an agency environment.

Benefits

• Health insurance
• Paid time off
• Paid sick leave
• Retirement plan
• Overtime pay

Application Questions

• How many years of hands-on Meta Ads experience do you have?
• How many years of Google Ads experience do you have?
• What monthly ad spend have you personally managed?
• Have you managed ads for DTC or ecommerce brands before?
• Which platforms have you managed directly?
• Meta, TikTok, Google, YouTube, Pinterest, Amazon, or others?
• Have you worked in a marketing agency before?
• Are you able to work on-site in El Monte, CA five days per week?
• Are you currently working under CPT, OPT, STEM OPT, or any temporary employment authorization?
• Work Location: In person

Pay: $27.00 - $37.00 per hour

Benefits:

• Health insurance
• Paid time off
• Retirement plan

Application Question(s):

• What monthly ad spend have you personally managed?
• Have you managed ads for DTC or ecommerce brands before?
• Have you worked in a marketing agency before?
• How many years of hands-on Meta Ads and Google ADs experience do you have? What kind of brands (industries) you managed and familiar with?
• Which platforms have you managed directly?

Ability to Commute:

• El Monte, CA 91731 (Required)

Work Location: In person

Salary : $27 - $37