Social Media and Communication Specialist

Description

Who We Are:

WISEACRE Brewing Company is a fast-growing regional brewery located in the gritty but grand city of Memphis, TN. We first started brewing in 2013 and now have two production facilities along with accompanying taprooms and in-house restaurants. Our focus is on making top quality, uniquely flavorful beverages but we have a particular passion for lagers as evidenced by our top-selling, Great American Beer Festival silver & bronze medal winning Tiny Bomb Pilsner, our gold medal winning Sky Dog Lager, and our gold medal winning Sky Dog Amber.

The brewery's core values are summarized with the acronym BEEFY, which has nothing to do with beef but which does stand for Bliss, Education, Excellence, Folks, and Yourself. These values guide our company culture and operations and we're looking for BEEFY folks with a love of craft beverages to join our team. 

The Position:

Are you a highly creative, organized, and detail-oriented storyteller with a passion for digital communication? We're looking for a Social Media and Communication Specialist to be the front line of our brand's online presence. You'll report directly to the Marketing Brand Manager and be essential in maintaining our brand's voice and vision, keeping our print and digital properties up-to-date, and ensuring our customers feel heard.

You will be the engine that not only keeps our digital information flowing smoothly but also creates the engaging visual content that brings our brand to life.

This part-time permanent position reports to the Marketing Brand Manager.

Requirements

Essential Duties and Responsibilities:

Digital & Social Media Management:

• Customer Service: Act as the primary responder for all direct messages, comments, and inquiries across our social media platforms and other online channels.
• Social Media Moderation: Actively monitor and moderate comments and engagement across all social media channels, ensuring a positive and consistent community experience that adheres to brand guidelines.
• Content Scheduling: Accurately schedule all content (photography, video, graphics) for both Wiseacre Brewing Locations, Little Bettie, and Panuzzo King

Content Creation:

• Video & Photography: Conceptualize, shoot, and edit high-quality photographs and short-form video content, including Reels and behind-the-scenes glimpses of the brewery, events, and new products.
• Storytelling: Capture the energy and personality of our brand through authentic and compelling visual content. You'll show our customers what goes on behind the scenes, from the brewing process to the daily life in our taprooms.
• Graphics: Occasionally create simple graphics or promotional assets for social media using our branded Canva templates.

Digital Asset Maintenance:

• Website & Calendar Updates: Ensure our company website, particularly the event calendar and related promotional pages, reflects the most current and accurate information at all times.
• Google Business Management: Update our Google Business Profiles to accurately portray our hours and professionally respond to customer reviews and feedback.

In-House Communications:

• Taproom Support: Work with the Front of House Manager and Marketing Brand Manager to rotate and update in-house signage and menus (using branded Canva Templates) to accurately reflect current promotions and upcoming events.

Qualifications & Requirements:

• Must be 21 years of age or older.
• Proven experience in social media management, moderation, or online customer service.
• Demonstrated ability to create engaging short-form video content for platforms like Instagram Reels, TikTok, or similar.
• Exceptional written and visual communication skills with a professional and friendly tone.
• High level of organization and a keen eye for detail and accuracy.
• Proficiency in photography and video editing for short-form content (e.g., CapCut, VN Editor, Adobe Premiere Rush, etc.).
• Familiarity with various social media platforms (Instagram, Facebook, etc.).
• Experience with or ability to quickly learn how to manage Google Business Profiles and website Content Management Systems (CMS).

Schedule:

• This is an onsite role with generally flexible scheduling based on business needs. Typical hours will align with standard business operations, but this position requires a willingness to work outside of those hours as needed.
• Because this role supports real-time content and brand engagement, candidates should expect to attend events, activations, and key front-of-house shifts during evenings and weekends. Schedule may vary week to week depending on programming, events, and marketing priorities.

Compensation and Benefits:

• Anticipated pay range is $20-24 per hour for up to 30 hours per week
• This position is currently budgeted as a part-time but may grow into full-time role within 6 months

Portfolio

• A portfolio of relevant social media work is required for consideration.

Salary : $20 - $24