Service Manager – Harley-Davidson Dealership

Location: Death Valley Harley-Davidson – Victorville, CA
Department: Service
Reports To: General Manager
Job Type: Full-Time
Compensation: $72,000 – $120,000 annually including performance-based bonus opportunities

At Death Valley Harley-Davidson, we don’t just service motorcycles, we keep riders on the road and experiences alive.

We are looking for a high-performing Service Manager who can lead from the front, drive accountability, maximize shop productivity, and deliver a world-class customer experience.

This role requires leadership, urgency, operational discipline, and the ability to build a strong culture inside the Service Department.

If you thrive in a fast-paced dealership environment and know how to lead teams, drive profitability, and create consistent results, we want to hear from you.

The Service Manager is responsible for overseeing the daily operations, profitability, performance, and customer satisfaction of the Service Department.

This position plays a critical leadership role within the dealership and is responsible for driving technician productivity, increasing customer retention, improving workflow efficiency, and ensuring service excellence.

• Lead, coach, and manage the Service Department team including Service Advisors and Technicians
• Drive department gross profit, net profit, labor sales, and overall operational performance
• Monitor and improve technician productivity, efficiency, and billed hours
• Oversee repair workflow and ensure repairs are completed accurately and on time
• Review and manage work-in-progress (WIP) daily
• Partner closely with the Parts Department to streamline parts flow and reduce downtime
• Maintain strong customer satisfaction through professional communication, scheduling, follow-up, and complaint resolution
• Develop and execute service marketing and retention initiatives
• Recruit, hire, train, and develop high-performing service personnel
• Conduct daily huddles, coaching sessions, and performance reviews
• Ensure dealership policies, safety standards, and operational procedures are followed
• Maintain a clean, safe, organized, and efficient shop environment
• Monitor department reports, KPIs, and budgets in alignment with dealership goals
• Ensure all end-of-day reporting and documentation is accurate and completed timely

• 5 years of progressive dealership service management experience (motorcycle, automotive, powersports, or RV preferred)
• Proven leadership ability with a track record of developing high-performing teams
• Strong understanding of dealership service operations, technician workflow, and profitability management
• Experience managing KPIs including labor sales, hours per repair order, productivity, and effective labor rate
• Strong communication, leadership, and organizational skills
• Experience with dealership management systems and CRM tools preferred
• Proficiency with Microsoft Office Suite
• Passion for motorcycles and the Harley-Davidson lifestyle preferred
• Valid driver’s license required
• Motorcycle endorsement preferred or willingness to obtain

• Frequent standing, walking, bending, stooping, crouching, and lifting up to 50 lbs
• Ability to safely balance and assist in moving motorcycles up to 750 lbs (with assistance as needed)
• Regular exposure to moving mechanical parts, shop equipment, vehicle exhaust, noise, and cleaning chemicals
• Fast-paced dealership and service shop environment

• Competitive base salary plus performance bonus opportunities
• Medical, Dental, and Vision Insurance
• Paid Time Off and Holidays
• 401(k)
• Employee discounts on motorcycles, parts, apparel, and service
• Ongoing training and professional development opportunities
• Career advancement opportunities within a growing dealer group

If you are an experienced Service Manager ready to lead a team, drive performance, and build a best-in-class Service Department, we encourage you to apply today.

Join Death Valley Harley-Davidson and help us build one of the strongest service operations in Southern California.