Vice President, Finance and Operations

ABOUT WIP

Wip™ delivers a better energy experience. Period. We create smart, portable formats that provide a powerful boost without the baggage of traditional energy products. Our team sits at the intersection of science, design, and consumer culture. We bring together innovation, intention, and scale to unlock new energy rituals and meet people wherever they go - training, creating, commuting, or grinding through a shift.

We are building a brand that moves with people – and fuels their days.

Our Opportunity

The $120B U.S. caffeine market is massive and stagnant – dominated by outdated formats that no longer match how people live. Wip™ is here to change that. Our products offer modern consumers a new way to access energy: easy-to-use pouches, crafted with premium, functional ingredients, at a lower cost. We are building a brand and product platform that expands the category and reshapes habits.

This is not an iteration. It is a redefinition.

Our Team

Wip is on a mission to build a once-in-a-generation energy brand, and we are rapidly assembling the team to do it. We are creators, operators, and builders who move fast, think boldly, and operate with high standards. We work across functions - R&D, brand, sales, operations, people, and more - to create something new and enduring.

If you want to shape a company and a category, we want to meet you.

THE ROLE

Wip is rewriting the rules of energy. We are seeking a hands-on, operationally-minded Vice President of Finance & Operations to lead the company’s financial backbone and operational engine as we scale.

This executive will lead financial management, controllership, and end-to-end supply chain (including outsourced manufacturing and fulfillment). You will be responsible for ensuring Wip operates with financial discipline, operational excellence, and the right infrastructure to support rapid growth.

This is a critical leadership role for someone who thrives at the intersection of finance, operations, and execution—bringing structure to complexity, and partnering closely with the CEO and leadership team to scale a modern CPG brand with ambition and precision.

KEY RESPONSIBILITIES

Financial Leadership & Controllership

• Lead core finance functions including controllership, financial operations, budgeting, reporting, and audit.
• Own company-wide forecasting, cash planning, and scenario modeling to support disciplined growth.
• Build systems and tools that provide real-time visibility into performance, spend, and financial KPIs.
• Maintain fiscal rigor and compliance while enabling speed and innovation.
• Manage operational and liquidity risk with a forward-looking lens.

Financial Planning & Business Analytics

• Own and evolve the company’s financial models, including P&L forecasts, unit economics, contribution margin, and scenario analysis.
• Establish dashboards and reporting processes that enable data-driven decision-making at all levels of the company.
• Apply a rigorous, quantitative lens to opportunities and trade-offs—supporting optimization across growth, margin, and capital efficiency.

Operations & Supply Chain

• Oversee end-to-end supply chain operations, including sourcing, production, fulfillment, logistics, and inventory.
• Manage strategic external partners (e.g., contract manufacturers) to ensure reliability, efficiency, and cost-effectiveness.
• Implement and lead an integrated S&OP process across functions.
• Partner with Sales, Marketing, and R&D to ensure launch readiness and supply chain alignment.
• Ensure project management for cross-functional packaging initiatives.
• Optimize supplier contracts and ensure continuity planning and risk mitigation.
• Support the development of a clear path to profitability.

Execution and Cross-Functional Leadership

• Support execution of strategic and cross-functional initiatives that require tight coordination and operational follow-through.
• Lead key elements of the company’s operating rhythm—ensuring clarity, accountability, and alignment across teams.
• Proactively identify and unblock operational or financial risks with speed and clarity.
• Act as an internal force multiplier—bringing structure, discipline, and momentum to fast-moving workstreams.

Board Strategy & Capital Deployment

• Partner with the CEO and Strategic Finance lead on board materials, performance reporting, and operational storytelling.
• Support definition and execution of capital deployment strategies, aligning financial planning with long-term value creation.
• Ensure financial and operational readiness for future capital raises and strategic milestones.

QUALIFICATIONS

• Bachelor’s degree in finance, accounting, business, or related field required. MBA preferred.
• 10 years of experience in finance, operations, or general management roles, with significant experience in high-growth or consumer products businesses.
• Track record of leading controllership, financial planning, and budget management.
• Strong financial and operational acumen.
• Experience managing outsourced manufacturers and third-party partners.
• Systems-oriented, with experience designing and implementing scalable processes and tools.
• Clear, confident communicator and cross-functional collaborator.
• Executive presence, sound judgment, and strong decision-making instincts.
• This leader is:
• Strategic, but grounded in execution.
• A pragmatic and operational thinker who brings order to chaos.
• Obsessed with clarity, visibility, and accountability.
• Confident working in both structured and ambiguous environments.
• Uncompromising in integrity and trust.
• Diplomatic and courageous in management.
• Poised under pressure, with sound judgment.
• A reflection of Wip’s values and culture.
• Ability to work in-office (we have an in-office policy with Fridays as optional work from-home, as business priorities allow).