Digital Designer, Performance & E-Commerce (Contract)

ABOUT WIP

Wip™ is building the next generation of energy.

We create category-defining energy pouches and modern energy products designed for performance, consistency, and portability. Built for how people actually live and work, without the drawbacks of traditional formats.

The caffeine category is enormous and structurally outdated. Consumer behavior has changed, formats have not. Wip exists to lead that shift through smarter formats, cleaner formulations, and disciplined execution. What began with energy pouches is expanding into a broader platform for energy innovation designed to move faster, travel better, and perform wherever life demands.

We are building a brand with edge. Confident, modern, and culturally fluent. A brand that respects performance but does not take itself too seriously. Designed to stand out on shelf, in hand, and in real life, and to feel as good as it performs.

We are scaling across retail and e-commerce, assembling a high-performing team, and building the operating foundation required to lead a new category.

Our Opportunity

The $190B U.S. caffeine market is dominated by legacy players and outdated habits. Despite its size, the category has seen little meaningful innovation in format, function, or consumer experience.

Wip is unlocking a new way to access energy. Our pouch-based products deliver premium, functional ingredients in a format that’s easier to use, more portable, and more cost-effective than traditional options. The result is a better experience for modern consumers—and a powerful platform for expansion.

We are building a brand and product ecosystem with the potential to reshape consumption behaviors, expand retail footprints, and scale a high-growth direct-to-consumer business.

Our Team

Wip is building a once-in-a-generation energy company, and we are assembling a team of aggressive, entrepreneurial builders to do it. We move fast, take ownership, and hold ourselves to a high standard. This is a place for people who want real responsibility and are motivated by building, not maintaining.

Our team spans R&D, brand, sales, operations, growth, and people, working closely to solve hard problems and move the business forward. We value intensity, clarity, and execution—and we expect everyone to show up ready to contribute.

If you thrive in fast-moving environments, take pride in your work, and want to help build something category-defining from the ground up, we want to meet you.

THE ROLE

We are looking for a results-driven Digital Designer with 3–5 years of experience to lead our creative production across paid social, email, and on-site e-commerce channels.

In this role, you will bridge the gap between creative artistry and performance data. You aren’t just making things look good; you are designing assets that stop the scroll, drive clicks, and convert customers. You will be responsible for building and maintaining robust design systems and templates to ensure our creative output is scalable, consistent, and pixel-perfect.

This is a 6-month contract with opportunity for extension

Key Responsibilities

• Design high-volume static and motion assets for Meta (Facebook/Instagram), TikTok, and Pinterest
• Partner with the E-Commerce team to iterate on winning creatives
• Create responsive display banners and assets for Google Performance Max campaigns
• Design engaging layouts for CRM campaigns (newsletters, product launches) and automated flows (welcome series, abandoned cart) that drive retention and LTV
• Design rich media assets for Product Detail Pages (PDPs), including instructional graphics, benefit icons, and comparison charts that help educate the customer and increase conversion rates
• Create and maintain master templates in Figma and Adobe for ads, emails, and social posts to increase workflow efficiency
• Maintain a pristine digital asset library within Google Drive, ensuring all files are named correctly and easily accessible

QUALIFICATIONS

• 3–5 years of experience designing for paid media, email, and web for eComm or DTC brands
• Portfolio that includes performance-driven ad creative (Meta/Facebook ads a must)
• Experience designing emails and working with E-Commerce teams
• Strong working knowledge of Figma and Adobe Creative Suite
• Experience designing PDPs, landing pages, or other conversion-focused web assets
• Comfort handing off designs to developers (Shopify experience a plus)
• Ability to iterate quickly based on performance data and feedback
• Strong visual design skills with a clean, modern aesthetic
• Experience designing landing pages, wireframing user journeys, or conducting CRO audits is a plus

Compensation: $45-$75/hour