What are the responsibilities and job description for the Admissions Coordinator position at Wingate Living?
Wingate at Silver Lake - SNF
Schedule: Full-Time
Salary: Up to $40 an hour
Quarterly Bonus Structure
Benefits: 401K, Health, Dental, Vision insurance
Your Career. Your Calling. Our Commitment to Exceptional Care.
At Wingate Living, we're more than just senior living--we're builders of lifestyles, friendships, and communities you'll be proud to be part of. As a family-owned company with over 30 years of experience throughout Massachusetts and Rhode Island, we offer a unique blend of healthcare and hospitality through a full continuum of premier services.
Job Purpose
Responsible for driving census growth and enhancing payer mix by developing the market and guiding prospective residents and their families through the decision-making process for a Wingate Living community. This role focuses on revenue-generating activities, including census and mix management (such as internal conversions), inquiry and lead management, external sales outreach, and proactive pipeline development to support long-term occupancy. Additionally, the role supports non-revenue-generating efforts, including customer service and satisfaction, community relations, and administrative responsibilities.
Essential Duties And Responsibilities
Schedule: Full-Time
Salary: Up to $40 an hour
Quarterly Bonus Structure
Benefits: 401K, Health, Dental, Vision insurance
Your Career. Your Calling. Our Commitment to Exceptional Care.
At Wingate Living, we're more than just senior living--we're builders of lifestyles, friendships, and communities you'll be proud to be part of. As a family-owned company with over 30 years of experience throughout Massachusetts and Rhode Island, we offer a unique blend of healthcare and hospitality through a full continuum of premier services.
Job Purpose
Responsible for driving census growth and enhancing payer mix by developing the market and guiding prospective residents and their families through the decision-making process for a Wingate Living community. This role focuses on revenue-generating activities, including census and mix management (such as internal conversions), inquiry and lead management, external sales outreach, and proactive pipeline development to support long-term occupancy. Additionally, the role supports non-revenue-generating efforts, including customer service and satisfaction, community relations, and administrative responsibilities.
Essential Duties And Responsibilities
- Communicates daily with the Administrator and department heads to address marketing, clinical service, and bed management priorities.
- Leads the bed management process, coordinating admissions, discharges, and internal conversions in collaboration with Social Services, Nursing, and Regional Operations team.
- Conducts tours to effectively present the center and convert prospective residents.
- Manages the full inquiry and admissions process, including timely response to referrals, maintaining accurate bed availability, and ensuring all admission documentation is completed in accordance with policy.
- Oversees occupancy and census/quality mix to meet or exceed budgeted goals.
- Builds and maintains strong relationships with referral sources through regular external sales calls, networking, and community engagement with healthcare providers, organizations, and professional groups.
- Maintains and actively manages a prioritized database of referral sources and prospective leads, utilizing CRM and sales tracking tools to monitor performance and drive results.
- Develop prospective customer relationships through consistent outreach, including scheduled phone calls and follow-up activities.
- Collaborates with the Community Marketing Director and center leadership to develop and execute quarterly marketing plans, events, and community education initiatives.
- Maintains current knowledge of the local market, key accounts, and competitors to effectively position the center's services and value proposition.
- Leads marketing team meetings and monitors marketing budget performance, including tracking spending and results.
- Ensures marketing collateral and communication tools are current and effectively utilized in partnership with Home Office.
- Maintains knowledge of healthcare regulations, reimbursement guidelines, and industry trends, sharing relevant updates with staff and referral partners.
- Supports managed care referral processes and assists with onboarding/orientation related to admissions as needed.
- Communicates special needs of new admissions to ensure a smooth transition and positive resident experience.
- Ensures accurate and timely reporting of referral activity, admissions data, and daily census.
- Promotes a high standard of customer service and satisfaction, including staff education, service improvement initiatives, and a commitment to person-centered care.
- Adheres to all company policies, procedures, and standards of conduct, reporting any concerns as appropriate.
- Performs additional duties as assigned.
- Marketing and sales experience preferred. Strong written and verbal communication skills, with the ability to deliver effective presentations.
- Demonstrated ability to build professional relationships and convert inquiries into customer relationships through effective communication, including phone-based outreach.
- Proficient in Microsoft Office (Word, Excel, PowerPoint) and able to quickly learn specialized systems and applications.
- Working knowledge of healthcare reimbursement programs preferred.
- Strong organizational, time management, and documentation skills, with the ability to prioritize and manage multiple tasks effectively.
- Ability to handle sensitive information with confidentiality and professionalism.
- Self-motivated and goal-oriented, with the ability to work both independently and collaboratively.
- Flexible and adaptable schedule to meet the demands of admissions and business needs.
Salary : $40