What are the responsibilities and job description for the Digital Product Specialist position at WillScot?
At WillScot, our team of nearly 5000 people makes our company a Great Place to Work® and we believe our people are what give us a competitive advantage in the industry. Our differentiation begins with our values, which are lived through our employees and aligned to the needs of our customers and communities. From day one, we invest in your growth and your future, while giving back to the communities we serve. Learn more about WillScot and who we are, here.
As North America’s leading provider of complete temporary space solutions, we have helped customers across 260 locations in the United States, Canada, and Mexico, get the innovative flexible workspace and portable storage solutions that are right for their timeline and their project, Right From the Start. Learn More.
About The Job
The Digital Product Specialist is responsible for managing and optimizing the company’s online portals and e-commerce platforms to ensure a seamless customer experience, accurate product information, and efficient order processing. This role combines technical expertise, content management, and digital marketing skills to drive online sales and engagement.
What You'll Be Doing
Portal & Platform Management:
Required Education and Experience:
Bachelors Degree in Marketing, Business, IT or related field.
Minimum three years of experience in eCommerce or portal management
Required Skills And Abilities
Strong understanding of SEO, digital merchandising and online customer experience,
Proficiency in analytic tools (Google Analytics, Adobe Analytics).
Experience with product information management (PIM) systems.
Familiarity with e-commerce platforms (Shopify, Magento, Salesforce Commerce Cloud, etc.).
Strong organizational skills and project management skills.
Physical Requirements
Ability to sit, stand, walk, etc., for office environment; ability to be on phones majority of business day.
Work Environment
This is an in office role; not hybrid.
This posting is for a(n) New Position.
Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, skills, or physical abilities required. Team members may be required to perform duties outside normal responsibilities from time to time as needed.
All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more! More information about benefits may be found here. Many positions also have variable pay opportunities including commission, bonus, performance rewards, or other incentive programs.
We are an Equal Opportunity Employer. Veterans and individuals with disabilities are encouraged to apply.
As North America’s leading provider of complete temporary space solutions, we have helped customers across 260 locations in the United States, Canada, and Mexico, get the innovative flexible workspace and portable storage solutions that are right for their timeline and their project, Right From the Start. Learn More.
About The Job
The Digital Product Specialist is responsible for managing and optimizing the company’s online portals and e-commerce platforms to ensure a seamless customer experience, accurate product information, and efficient order processing. This role combines technical expertise, content management, and digital marketing skills to drive online sales and engagement.
What You'll Be Doing
Portal & Platform Management:
- Maintain and update product listings, pricing, and content across e-commerce platforms and portals.
- Ensure accurate inventory data and timely updates for promotions and campaigns.
- Create and optimize product descriptions, images, and digital assets for maximum conversion.
- Implement SEO best practices for product pages and portal content.
- Track and analyze portal performance metrics (traffic, conversion rates, sales).
- Provide regular reports and insights to improve user experience and sales performance.
- Collaborate with IT and development teams to resolve technical issues and enhance portal functionality.
- Test and implement new features or integrations as needed.
- Ensure portals deliver a smooth, user-friendly experience across devices.
- Support customer service teams with portal-related inquiries and issues.
- Work closely with marketing, sales, and operations teams to align portal activities with business goals.
- Coordinate with external vendors or partners for portal enhancements and integrations.
Required Education and Experience:
Bachelors Degree in Marketing, Business, IT or related field.
Minimum three years of experience in eCommerce or portal management
Required Skills And Abilities
Strong understanding of SEO, digital merchandising and online customer experience,
Proficiency in analytic tools (Google Analytics, Adobe Analytics).
Experience with product information management (PIM) systems.
Familiarity with e-commerce platforms (Shopify, Magento, Salesforce Commerce Cloud, etc.).
Strong organizational skills and project management skills.
Physical Requirements
Ability to sit, stand, walk, etc., for office environment; ability to be on phones majority of business day.
Work Environment
This is an in office role; not hybrid.
This posting is for a(n) New Position.
Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, skills, or physical abilities required. Team members may be required to perform duties outside normal responsibilities from time to time as needed.
All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more! More information about benefits may be found here. Many positions also have variable pay opportunities including commission, bonus, performance rewards, or other incentive programs.
We are an Equal Opportunity Employer. Veterans and individuals with disabilities are encouraged to apply.