What are the responsibilities and job description for the Product Marketing Manager position at Digital People?
Fulltime OpportunityScottsdale- Hybrid- 3 days onsite/2 days remote
Our client is seeking a high-impact marketing leader who thrives in a startup environment — someone who can operate strategically while executing tactically and isn’t afraid to roll up their sleeves to build something meaningful. You will step into a visible, business-critical role working directly with the Chief Commercial Officer and executive leadership team. Initially, you will function as a senior individual contributor across multiple verticals, with a clear path to building and leading a marketing team as the company scales. This is not a “manage what already exists” role. This is a build it, own it, scale it opportunity.
Our client prefers candidates with experience in aesthetics, pharmaceuticals, lab sciences, regenerative medicine, peptides, or adjacent healthcare industries.
Responsibilities
Product & Brand Strategy
Experience With The Following Is Preferred
About Us
Digital People places creative, interactive, and marketing talent. Let’s find the role that inspires your best work.
Digital People is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Digital People offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Digital People is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.
Our client is seeking a high-impact marketing leader who thrives in a startup environment — someone who can operate strategically while executing tactically and isn’t afraid to roll up their sleeves to build something meaningful. You will step into a visible, business-critical role working directly with the Chief Commercial Officer and executive leadership team. Initially, you will function as a senior individual contributor across multiple verticals, with a clear path to building and leading a marketing team as the company scales. This is not a “manage what already exists” role. This is a build it, own it, scale it opportunity.
Our client prefers candidates with experience in aesthetics, pharmaceuticals, lab sciences, regenerative medicine, peptides, or adjacent healthcare industries.
Responsibilities
Product & Brand Strategy
- Develop and execute go-to-market strategies for:
- Peptide pharmacy and research products
- MUSE regenerative products (exosomes and stem cells)
- High-end, direct-to-provider skincare
- Longevity clinic services
- Own positioning, messaging, and brand architecture across all verticals
- Manage product lifecycle marketing from launch through growth
- Support expansion from a primarily B2B model into future B2C channels
- Create executive-level presentations and marketing materials for providers, partners, and internal leadership
- Partner with pharmacy, clinical, and research teams to ensure compliant and compelling messaging
- Own CRM-driven campaigns (currently HubSpot; open to optimization or change)
- Develop and execute lifecycle and email marketing campaigns
- Oversee social media resources and ensure brand alignment
- Support organic growth and demand generation initiatives
- Monitor performance metrics and optimize customer acquisition cost
- Evaluate, select, and onboard external marketing and creative agencies
- Manage agency relationships and hold partners accountable for performance
- Oversee creative, digital, and campaign execution support
- Work closely with the Chief Commercial Officer and executive leadership team
- Collaborate with pharmacy, clinical, and research teams
- Build scalable marketing infrastructure
- Hire and lead a marketing team as the company grows
Experience With The Following Is Preferred
- HubSpot (or similar CRM platforms)
- Marketing automation, reporting, and campaign analytics tools
- Cin7
- Figma
- 5 years of progressive experience in product marketing, marketing management, or marketing leadership
- Strong background in pharmaceuticals, aesthetics, peptides, regenerative medicine, or adjacent healthcare sectors
- Startup or high-growth company experience required
- Proven experience launching new brands, products, or verticals
- B2B experience required; B2C growth experience a strong plus
- Strategic thinker with hands-on execution ability
- Confident leader who can operate independently without an existing agency structure
- Comfortable working in a high-visibility, high-performance executive environment
- Strong communicator and presenter
- Highly organized and capable of managing multiple simultaneous launches
- Adaptable, proactive, and energized by rapid growth
- Capable of building and leading a marketing team as the company scale
- Successful launch and scaling of pharmacy, skincare, and regenerative product lines
- Cohesive brand positioning across all company verticals
- Measurable growth driven through CRM and organic channels
- Strong provider engagement and expanding market presence
- A scalable marketing foundation with team infrastructure in place
About Us
Digital People places creative, interactive, and marketing talent. Let’s find the role that inspires your best work.
Digital People is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Digital People offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Digital People is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.